Daniel Murray, a 28 year old entrepreneur from London, has won the 2014 Shell LiveWIRE Young Entrepreneur of the Year award. His business has developed an app which lets mobile shoppers browse through an endless feed of fashion products and save these products into personalised collections to buy immediately, or at their own convenience later through the app or the desktop site. The service also sends shoppers sale alerts on items they have ’Grabbed’.  

The app, ‘Grabble’, is destined to level online shopping by allowing smaller retailers to gain direct access to 18-30 year old consumers and trade alongside larger brand names. Daniel was inspired to design Grabble after running a daily deal site where smaller brands struggled to compete against bigger retailers. He noticed a gap in the market for fashion targeted at mobile engaged younger shoppers.

Since entering the Shell LiveWIRE programme in January 2014 and winning a monthly award, the app has generated over 61,000 downloads within two months, trended nationally on Twitter and been featured as "Best new app" in 34 countries on the app store with users averaging three million swipes a week.

Daniel stood out as the winner from more than 600 start-up businesses – each reflecting innovative ideas that could become leading brand names of the future. Grabble has received £10,000 of funding alongside exclusive mentoring sessions with a Shell Foundation Business Development Executive who will closely review the business with the aim of helping Daniel identify opportunities for strategic growth, particularly in expanding into the booming Asian online market

Grabble is available across iOS and Android operating systems and with Shell’s funding Daniel is now planning on developing software for Windows users, opening up the platform to a further potential three million users.

"Winning Shell LiveWIRE Young Entrepreneur of the Year is such a fantastic honour and is a great vote of confidence in Grabble’s potential to connect smaller brands with young fashion consumers. The funding, business workshops and mentoring programme will help me take the next step by developing software for all mobile platforms, while Shell’s endorsement will be a real boost when we discuss our future with venture capitalists in the US and China."

Daniel Murray

"I really believe in Daniel. Lots of people develop apps – but Grabble is doing something different and important. I can see Grabble creating huge growth for the wide range of smaller shops who could never compete with the high street giants on marketing budget alone."

Shell LiveWIRE judge Carrie Bedingfield, Founder of 50th Generation

Shell LiveWIRE Future Impact Award

This year’s entries included a wide range of innovative business ideas, from sports safety equipment to renewable energy. Reflecting the extremely high quality of this year’s applicants, Shell awarded the Future Impact Award to 24-year old Samuel Etherington founder of Aqua Power Technologies - a revolutionary wave power energy generator. This award is for innovative and potentially industry-changing ideas, and Samuel hugely impressed the judges with his unique approach to converting wave energy into electricity.

"Sam is an inspirational winner. A rare breed, he is a young engineer who has successfully taken his entrepreneurial idea to fruition. Aqua Power Technologies has impressed me by building on existing renewable technologies and delivering a product that could bring this technology into the mainstream."

Shell LiveWIRE judge Clare Harris, Partnerships Manager, British Library Business & IP Centre

"It’s amazing to have recognition of the potential of Aqua Power from Shell LiveWIRE. Engineering runs in my family and the award offers a real opportunity to showcase to other young people how their passion for science, technology, engineering and mathematics can be combined with starting up their own business. We believe our technology is unique and industry leading, and that’s what’s important – helping to tackle the challenge of renewables through efficiently converting energy from waves straight to the grid. The Shell LiveWIRE funding allows me to patent one of our three main products, something which is vital in helping us approach investors for Aqua Power in the future."

Samuel Etherington

Shell’s commitment to youth enterprise

For over 30 years, Shell LiveWIRE has supported more than 600,000 young entrepreneurs in the UK to start-up their own business and contribute to the growth of the UK economy through job creation, exports and innovation. The programme’s success has led to its rapid expansion - it now supports young entrepreneurs in 15 countries around the world.

"Young entrepreneurs are the future job-creators and industry innovators in the UK, and we are committed to playing a role in encouraging and investing in them. Shell is proud of the thousands of young entrepreneurs we support in their start-up journey; some of them include Innocent Drinks, Shutl, the one hour delivery service recently acquired by eBay, and Pavegen, the technology that converts kinetic energy from footsteps into electricity, which has signed their largest contract to date with Shell earlier this year."

Erik Bonino, Shell UK Chairman

Shell LiveWIRE launched its mentoring programme this week which directly responds to the findings of a report, 'Unlocking Ambitions, Creating Growth’ , by the Prince’s Youth Business International (YBI) and Shell LiveWIRE. The report recommends that young UK entrepreneurs are given greater access to business mentoring to allow them to fulfill their potential.

All eight Shell LiveWIRE Young Entrepreneur of the Year finalists will receive mentoring from a Shell employee as well as a Shell LiveWIRE alumni member, who will be specifically chosen to help the entrepreneur fulfil their individual business ambitions. The mentoring package is designed to give the finalists a combination of support from those who have been in their shoes a few years ago when they started up their own business as well as some strategic corporate support.

Over the last 32 years, the Shell LiveWIRE UK programme has awarded over £5 million of funding to approximately 5,100 young entrepreneurs across the UK, and is an important part of Shell’s commitment to inspiring and supporting the next generation of young people to innovate and provide real solutions to today’s societal challenges. Taking part in the Shell LiveWIRE Young Entrepreneur of the Year programme gives young entrepreneurs the opportunity to develop and expand the strategic knowledge and skills essential for thriving in business.

For further information, please contact Taryn Strautins in the Shell Media Office on 020 7934 5550



Shell International Media Relations +44 (0) 20 7934 5550

Notes to editors

Other finalists included

  • Michael Corrigan (trtl, Glasgow) - trtl (pronounced ‘turtle’) has created the next generation of travel pillow – the trtl sleepscarf.  It is supportive and comfortable, allowing travellers to sleep for up to 8 hours in economy class. trtl are currently stocked in The Excess Baggage Company,  Terminals 4 and 5 of Heathrow Airport, St Pancras International, and will soon be stocked in Terminal 2 of Heathrow and Madrid Airports.
  • Paula Fox (PonyoSquid Sports Apparel, Dundee) - PonyoSquid is a sportswear brand created to promote sport safety through visibility using a colour-coded concept which identifies the ability level of a skier. PonyoSquid’s colour coded concept directly corresponds with the level of a ski run (i.e. green for beginners, blue for amateurs and red for advanced skiers). Inspired by car fog lights, PonyoSquid have integrated various lighting techniques which are also useful for night skiing safety.
  • Ian LeBruce (Cappuccino Ads, Edinburgh) - Cappuccino Ads print portable advertising on takeaway coffee cups and distribute them to independent coffee shops in the city centres of Edinburgh and Glasgow, with plans to expand to the rest of Scotland. The advertiser gets their brand in the hands of their targeted demographic, the coffee shops get free takeaway coffee cups (removing one of their biggest costs), and the business cuts down on waste as they use locally sourced cups which are completely compostable.
  • Styliana Vasili (Viva la Vita, London) - Viva la Vita aims to provide a new, fun and easy way to book fitness classes. Viva la Vita has created an app which refreshes daily to provide a shortlist of the best fitness classes happening in London today and tomorrow. Bookings are easily made through the app and proof of purchase is stored within the application as a ticket for reference and admittance.
  • Edward Ward (Veglo, London) - Veglo aims to be the leaders in personal safety illumination. Veglo want to not only provide bike lights, but also revolutionise the way in which they are used by cyclists in the hope of creating a safer cycling environment. Veglo currently has one product ready to take to market, the commuter X4, which is a wearable, fibre optic rear light that can be worn around any size backpack or across your shoulders. It creates a unique X-shape which, unlike a single point light, allows drivers to more accurately judge the distance, width and speed of cyclists.
  • Nigel Westwood (Avélér, Winchester) - Avélére has created the first range of fashion display furniture for the home. Avélére want people to use their clothes to brighten up their houses and show their individuality, not hide them away in mass-produced wardrobes. Their products range from practical shoe storage solutions - using shoes as art around the home - to open wardrobes which hang from your ceiling, offering more space and easier access to clothes.

    Shell social investment activities are themed around STEM (science, technology, engineering and mathematics) education, enterprise development and innovation.

  • Shell LiveWIRE has been running in the UK since 1982, when it was launched in the Strathclyde region of Scotland to address the high level of youth unemployment. Since then it has helped thousands of young people in the UK to explore starting their own business and has spread to over 15 countries around the world. In the UK, Shell LiveWIRE offers an independent and free online service and awards programme for young entrepreneurs.
  • Shell Springboard provides a financial boost to UK based, small to medium sized enterprises with innovative, low-carbon business ideas.  In 2015, a total of £350,000 will be given to six companies. Over the last nine years, Shell Springboard has awarded approximately £3 million of funding to 80 innovative low-carbon businesses. The applications for Shell Springboard 2015 are now open, and will close on December 5, 2014.
  • Shell STEM
    Shell has long recognised the vital importance of science, technology, engineering and maths (STEM) skills to our business and the UK’s long term economic health. Earlier this month Shell announced an investment of over £1million in Tomorrow’s Engineers, a national programme that provides 11-14 year olds with hands-on engineering experiences and helps them understand the incredible range of opportunities that a technical career can provide.  In addition to our national programme:
    • Shell is a corporate sponsor of the Your Life Campaign, a government-backed initiative designed to inspire young people about opportunities in STEM.
    • We are a founding supporter of the Maths and Physics Chairs initiative. This new scheme brings researchers with maths and physics PhDs into state schools to provide high quality and inspiring maths and science teaching.
    • Shell is one of 12 founding supporters of the Queen Elizabeth Prize (QEP) for Engineering, which is raising the international public profile of engineering and inspiring new generations of engineers.
    • We also support a number of other programmes in our local communities to inspire and encourage young people about opportunities offered by STEM careers. This includes our award-winning Girls in Energy programme.

To find out more about Shell Social Investment, please visit:

Shell LiveWIRE finalists

The finalists join an established list of young entrepreneurs who have achieved major success with the help of Shell funding, networking and mentoring since taking part in the programme.

  • Last year’s Shell LiveWIRE Young Entrepreneur of the Year winner, 24 year old Jermaine Hagan, inventor of RevisionApp, was helped by a Shell Foundation Business Development Executive to develop his delivery model and increasing profit. RevisionApp is now one of the most downloaded education applications in the UK with 10 permanent employees and recently expanded to Europe and the Middle East,
  • Shell LiveWIRE Innovation Award winner in 2014, bio-bean founder Arthur Kay, developed a new bio-fuel from recycled coffee grounds. Arthur invested his award money back into the company for research and marketing, and to date has raised over £1.2 million in financing. He was recently listed as one of ‘London Leaders’, Boris Johnson’s scheme to promote green entrepreneurship.
  • Shell LiveWIRE 2009 runner-up, Laurence Kemball-Cook, the Founder of Pavegen developed paving tiles designed to convert energy from people's footsteps into electrical power. He used his funding to accelerate the rate of Pavegen’s expansion which started in a one-bedroom flat in Brixton and today employs 30 people with offices in four countries. 2014 saw installations of the floor tiles in 22 countries including the world’s first player powered community football pitch in the Morro da Mineira favela in Brazil. The project forms part of the Shell #makethefuture campaign, which aims to inspire young people and entrepreneurs to apply their minds to develop energy solutions for the future of the planet.
  • The 2012 Shell LiveWIRE Young Entrepreneur of the Year, Ben Allen, founder of Oomph Wellness, used the £10,000 of business funding to grow the business nationally, using both direct and licensee models. He now employs ten full time staff, and supports over 300 staff in care homes across the country.

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