Shell UK and British Cycling agree long-term official partnership

The new partnership will see a shared commitment to:

• help more – and wider groups of – people to ride, including bold plans to make cycling more accessible for people with a disability;
• support Great Britain Cycling Team cyclists and para-cyclists through the sharing of world-class innovation and expertise, including bringing new lubricant technology to all levels of cycling; and
• take steps to help British Cycling accelerate its own journey to net zero and encourage more low- and zero-carbon forms of transport such as cycling and electric vehicles.

The partnership forms part of British Cycling’s wider ambition to work with a broader range of commercial partners to support the delivery of the organisation’s strategy.

The agreement includes a specific investment from Shell UK to support a new programme – to be named Limitless – which aims to break down the barriers people with disabilities face when accessing cycling. The ambition is to embed disability and para sport into the heart of communities and develop a clear pathway from local to elite performance, with the funding helping create inclusive and accessible environments for riders with disabilities across British Cycling’s 2,000 registered clubs. The programme will be launched, and further details on how to access the funding made available, by the end of the year.

Shell UK, which has set five ambitions for 2030 to bolster energy security and help the UK towards net zero, will also support British Cycling through steps such as helping to support the transition to an electric-vehicle fleet. Shell UK already runs the UK’s largest public-charging network with access to more than 10,000 charging points.

Shell UK and British Cycling will also share expertise to develop an innovative new chain lubricant for the Great Britain Cycling Team, with initial trials set to start in the coming months. This work will aim to create a bespoke chain oil to help the nation’s best riders to achieve even more at the 2024 Paris Olympic and Paralympic Games. The lubricant will be designed to reduce friction to smooth the transfer of power from the cyclist to the wheels, resulting in small gains that can make the difference on the podium.

David Bunch, Shell UK Country Chair, said: “We’re very proud to become an official partner to British Cycling. The partnership reflects the shared ambitions of Shell UK and British Cycling to get to net zero in the UK as well as encouraging low and zero-carbon forms of transport such as cycling and electric vehicles. Working together we can deliver real change for people right across the country, from different walks of life, and also apply Shell UK’s world-leading lubricant technology to support the Great Britain Cycling Team in their quest for gold at the 2024 Paris Olympic and Paralympic Games.”

Brian Facer, CEO of British Cycling, said: “We’re looking forward to working alongside Shell UK over the rest of this decade to widen access to the sport, support our elite riders and help accelerate our organisation and sport on its journey to net zero – all of which are things we know our members are incredibly passionate about. At British Cycling we have a strong track record of working with our partners to enhance our work, have a real impact in communities and elevate the role that cycling plays in the thinking and actions of UK businesses. The partnership also shows our fresh commercial approach at British Cycling, as we look to work alongside a broader range and number of partners to help us to delivery our strategy and support the long-term growth of cycling and the sport across Britain.”

• The investment from Shell UK will be targeted towards a new programme designed to create inclusive and accessible environments for disabled riders across the national governing body’s 2,000 registered clubs.
• Through investment in the clubs, it is anticipated that opportunities will be created for 5,000 disabled riders to regularly take part in cycling activity, with further support for an inspiring competition programme to support riders wanting to progress along the competition pathway.
• More than 7,500 volunteers and coaches will be trained and upskilled to support Limitless.
• It is the ambition of both partners that five riders at the LA 2028 Paralympic Games will benefit from the support of Limitless on their journey.

Shell Media Relations: +44 207 934 5550

British Cycling:

Thomas Turner, Head of Communications
+44 (0) 161 274 2122
+44 (0) 7702 873838
thomasturner@britishcycling.org.uk

Bella Butler, Communications and PR Officer
bellabutler@britishcycling.org.uk

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