Kevin McCloud and George Clarke parade in a Shell Eco-Marathon car at the Start Eco Car Spectacular, London
Sep 13, 2010
Grand Design’s Kevin McCloud and Restoration Man George Clarke drove the Shell Eco-Marathon car in the Spectacular’s Parade. The Spectacular is part of The Prince of Wales Start initiative which aims to make sustainability fun and inspirational.
The Shell Eco-marathon challenges high school and college student teams from around the world to design, build and test energy efficient vehicles. With annual events in the Americas, Europe and Asia, the winner is the team that goes the furthest distance using the least amount of energy.
In 2010 a new record was set of 4,896.1km/l. This distance covered is roughly the equivalent of driving from the head to toe of Europe, from the North Cape in Norway down to the toe of the Italian peninsula.
The cars in the Parade represent the two categories in the Shell competition:
- Prototypes: futuristic streamlined vehicles where the primary design consideration is reducing drag and maximising efficiency
- UrbanConcept: vehicles built to more conventional four-wheel roadworthy criteria
The Eco-marathon is one practical example of Shell’s Smarter Mobility strategy in action. Smarter Mobility is aimed at speeding up the global shift to cleaner, more energy-efficient road transport via smarter products; smarter use and smarter infrastructure. The Shell Eco-Marathon plays a part in this by encouraging young people to use technology to get the most out of every drop.
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com - opens on Shell.com