The coveted Shell LiveWIRE Young Entrepreneur of the Year Award, which celebrates the achievements of the UK’s leading young entrepreneurs, is now open for entries. 

The Award offers up-and-coming business owners aged 16-30 the opportunity for national recognition, as well as a substantial financial boost of £10,000 for their business. Shell LiveWIRE is one of Britain’s longest running youth entrepreneur awards and was established in 1982 as a Shell Social Investment Programme. Previous winners and finalists include successful entrepreneurs Robert Matthams from and Jamie Murray-Wells from Glasses Direct.

Innocent Smoothies won the Young Entrepreneur of the Year Greater London Final in 2000 – the company’s first ever business award. Innocent has since grown from 4 staff to over 200, and now has a turnover of £128m.

Recent polling by Shell LiveWIRE of its online business community suggests entrepreneurism continues to thrive in the UK in spite of the challenging external environment.  Two thirds (66%) of those polled expect their business to grow this year and one third (32%) plan to hire new staff. Additionally, a quarter (25%) of business owners say the recession has actually inspired them to refocus their business vision and challenged them to identify new areas of growth1.

The 2009 winner of the Shell LiveWIRE Young Entrepreneur of the Year Award, Robert Matthams, founded, a transport website matching people moving goods with delivery companies already making similar journeys.  Since winning the award, has grown by 200%, expanding its customer base to over 14,000 transport companies and 120,000 consumers.  This has helped save more than 10 million unnecessary road miles.

James Smith, Chairman of Shell UK, said: ‘Entrepreneurial spirit is vital to getting our economy going again. The Shell LiveWIRE award can provide a very timely boost to Britain’s entrepreneurs.’

Shell LiveWIRE also supports young entrepreneurs with its Grand Ideas Awards. Every month, up to five aspiring entrepreneurs are awarded a Shell LiveWIRE Grand Ideas Award of £1,000 to fund an innovative project to help get their business idea off the ground. The enterprise scheme also hosts a business networking community at with 100,000 members, enabling the best business brains from every corner of the nation to share ideas, insights and inspiration with fellow entrepreneurs who understand the challenges they are facing.

The deadline for applications to the Young Entrepreneur of the Year Award is 5pm on the 6th September 2010.  To qualify for entry, applicants must be aged 16-30 and have been trading not less than three months and not more than 18 months on 6th September 2010.  To find out more or to enter the Shell LiveWIRE Young Entrepreneur of the Year Awards, visit

1 The poll was conducted on the business networking site.  701 members took part in this survey which ran on the site from 1st to 30th April 2010.

Notes to editors

Shell runs local community relations activity with organisations local to our operations. Shell also runs a series of nationwide social investment programmes. These are:

  • Shell Livewire supports, advises and rewards young entrepreneurs. A 100,000 strong international network of users receive tailored information and advice whilst helping them build relationships and understand the challenges faced by their peers. Up to four Shell Livewire Grand Ideas awards of £1,000 are given to start-up businesses every month. The Shell Livewire Young Entrepreneur of the Year Award of £10,000 has been running since 1982 and continues to recognise and celebrate outstanding young entrepreneurs in the UK. Shell LiveWIRE has awarded a total of £5 million to young entrepreneurs since launching in 1982 
  • Shell Education Service provides a series of unique, interactive physical science workshops to over 60,000 young children a year.  Workshops are designed to support directly the UK curricula in over 600 hundred primary schools, benefitting both the pupils and teachers. The Shell Education Service also organises science days for local communities and trainee teachers, building their confidence and skills in teaching science.  Shell has supported this programme for over 50 years. 
  • Shell Springboard provides a financial boost to innovative, low carbon business ideas from across the UK. Since 2005, around 130 businesses have faced independent judging panels and 43 have been awarded £20-£40,000.  In total over £1.6 million has been awarded to these businesses, with no strings attached. Through Shell Springboard, Shell supports small to medium sized enterprises in the UK with innovative ideas to seize the commercial opportunities presented by climate change. 
  • Shell Eco Marathon Youth Challenge UK is an annual fuel economy competition. Competitors from schools and youth teams construct a vehicle that will use as little fuel as possible. They use innovation and creativity to consider aspects of aerodynamics, rolling resistance, engine efficiency and driving techniques to achieve the highest fuel economy. The Schools Initiative aims to encourage the inclusion of engineering in the delivery of the secondary school curriculum.

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