Title: Shell Better Energy Future Brazil Insolar
Insolar Brazil transcript
(Shell track plays)
Open on a blue screen with a white text box in the centre
VO & super: How can a sunny day help Brazilians learn to samba?
The box expands to include all the copy and an animation of both a sun & a couple doing the samba, connecting to the highlighted words.
Shoes doing the samba around the super
In the Santa Marta favela of Rio, affordable and reliable electricity is hard to come by.
A Bazillion favela appears with the Bazillion map & flag with a super that reads ‘Santa Marta’
Wires appeared muddle & crossed between electricity poles with lightning bolts coming out of them.
Blackouts are common, with many people relying on an unstable energy supply from poorly-wired connections to the city’s grid.
We see the favela going into black out with wires breaking
So Shell has partnered with start-up Insolar, to install more than 150 solar panels throughout the favela.
A Brazilian favela appears with the Brazilian map & flag as well as the Shell logo. A yellow text box including appears
More than 150 solar panels (a visual of a solar panel appears)
2000 hours of sunshine every year
Taking advantage of over 2000 hours of sunshine every year, this lets us provide affordable electricity for local crèches…
A samba school sits on top of a hill
It turns to night-time and an image of children at a crèche appears
A couple doing the samba
…as well as other community buildings like cultural centres and a Samba school– the hubs of these low-income communities, improving the lives of more than 5000 residents.
Improving the lives of more than 5000 residents
It’s just one of the ways that Shell and Insolar are helping to bring better energy to people.
We get a bird’s eye view of the favela
A globe with pulling out the UK, China, India, Kenya, Brazil, Germany, and the US