Shell Staff at shell station

Retailer opportunities

Exciting and rewarding opportunities for self-employed retailers.

Hello and welcome to Shell

UK General Manager, Bernadette Williamson explains a little more about the exciting investment opportunity for Shell Retailers.

Today’s Service Stations are not just about selling fuel. Customers are looking for a broader range of products and services, provided by people who will take the time to understand and meet their needs. We are proud of our Service Stations’ extensive and varied convenience retail offer and have even started to mobilise that offering into home delivery.

But it’s not just our relationships with Jamie Oliver deli by Shell, Little Waitrose and Costa that makes Shell Service Stations the front runners of retailing. With more than 43,000 outlets serving some 25 million customers globally, we’re offering a multiple investment opportunity that’s nothing short of world class. Consistent, top quality customer service is at the heart of what we do. That’s why we’re looking for ambitious, business-minded people to help take our business to new levels of success. Click to read about this in more detail in our Retailer Recruitment Brochure.

If that sounds like something you can help deliver, then you could look forward to a great future as part of our select group of self-employed Retailers.

Smiling Shell Staff
Shell Store

Shell Retailer Qualities

  • Excellent customer service skills
    Understands the customer journey and has a clear flair for customer delivery

  • Financial acumen
     Historically proven ability to deliver results that can be replicated within a retail environment

  • Leadership
    Strong and credible leadership with people management experience

  • Customer retail experience/exposure
    Layout setting up for success and planogram delivery

  • Scalability
    To cover multiple Service Stations


Returns on your investment

Your income will depend on the type of stations you run and their locations, but you can look forward to potential earnings of between £65,000 and £80,000 per annum (for a cluster of six sites), with the opportunity for additional earnings if you exceed targets and control your costs. Please note, these figures are not guaranteed.

Apply online today

Smiling Shell Staff

Say hello to our successful Shell Retailers