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Retailer Opportunities

Exciting and rewarding opportunities for self-employed retailers.

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Hello and welcome to Shell

UK Mobility & Convenience General Manager, Janine Albrecht Webb, explains a little more about the exciting investment opportunity for Shell Retailers.

Today’s Service Stations are much more than selling fuel. Customers are looking for a broader range of products and services provided by people who will take the time to understand and meet their needs. We are proud of our Service Stations’ extensive and varied energy (fuels as well as EV charging), car care and convenience retail offer, including car/jet wash, parcel pick-up/drop off and home delivery.

It’s not just our relationships with Co-op, Little Waitrose and Costa that make Shell Service Stations the front runners of retailing: with more than 43,000 branded outlets serving over 30 million customers per day globally, we’re offering a multiple investment opportunity that’s nothing short of world class. Consistent, top quality customer service is at the heart of what we do. That’s why we’re looking for ambitious, business-minded people to help take our business to new levels of success.

If that sounds like something you can help deliver, then you could look forward to a great future as part of our select group of self-employed Retailers.

UK Mobility & Convenience General Manager, Janine Albrecht Webb
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Who We’re Looking for

The ideal Shell Retailer has:

  • Excellent customer service skills and an understanding of the customer journey.
  • Strong leadership and people management experience.
  • Financial acumen to drive profitability and manage costs.
  • Ideally experience in retail, convenience retail, grocery, forecourt operations or has managed & driven their own business
  • A self-starting, motivated attitude with a drive to succeed.
  • A full UK driving licence

Returns on Your Investment

Your income will depend on the type of stations you run and their locations, but you can look forward to potential earnings of between £65,000 and £80,000 per annum (for a cluster of six sites), with the opportunity for additional earnings if you exceed targets and control your costs. Please note, these figures are not guaranteed.

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Shell - Take a Look At Bigger Picture

Shell - Take a look at a bigger picture

Say Hello to Our Successful Shell Retailers

Sanj Kular

"I have been a proud Shell Retailer for over 25 years. Currently employing a team of 170+ staff, I operate a cluster of 11 service stations which include some of the largest in the UK and Europe. The business model has allowed me to grow at my own pace and achieve my ambitions through the extensive support offered by the Shell team."

Sanj Kular
Toyese Anifalaje

"I have worked with Shell since 2010. From the first day, you are exposed to personal tailored training geared towards ensuring your success in the business. There is a wonderful recognition experience that Shell offers to outstanding retailers every year, as well as lots of other mini perks that you enjoy as a retailer. If you have what it takes, then this is the business for you."

Toyese Anifalaje
Janet & Karl Hardie

"We started our journey alongside Shell over 20 years ago, as we found a desire to fulfil our purpose of self-employment and we yearned to establish an ambitious future for our family with a successful, trusted global company."

Janet & Karl Hardie