
Hello and Welcome to Shell
UK Sales Manager, Sue Annis explains a little more about the exciting investment opportunities for Shell Dealers.
Hi, I am Sue Annis, Shell UK’s Sales Manager.
I proudly lead the Shell dealer team, and work closely with our District Managers to ensure that we consistently demonstrate our commitment to our dealer partners.
It is a pleasure seeing our reputation go from strength to strength, welcoming an ever- growing number of dealers to the family. Over 550 dealer sites in the UK now carry the Shell brand - assuring your customers of a quality offer whilst richly rewarding their trust and loyalty.
Why not join the growing number of dealers who enjoy the benefits of a brand that offers quality fuels?


The Shell Dealer Proposition
- UK’s No.1 Performance Fuel
- Shell GO+ Rewards
- Platts Pricing
- Inclusive merchant services
- Cost of livery
- Dealer Incentive Programme
- Retail Learning Academy
- Local account manager
To Apply Contact Our Business Development Manager in Your Region

Marc Hamburg
Dealer Business Development Manager
E-mail: UK-Dealer-Enquiries@shell.com
Shell - Take a Look At the Bigger Picture
Great Brands & Strategic Partnerships Our Customers Love
Say Hello to Our Successful Shell Retailers

Ron Perry"Since changing to Shell in June 2019 from another major brand, we have been delighted to be able to sell the full range of premium Shell fuel and take pride in our shop retail operations. Our customers are happy to be able to purchase Shell V-Power fuels on the forecourt as well as Shell bunkered fuel for Heavy Goods Vehicles and the repertoire of fuelling options at our two sites."

Richard Roberts"In a world where brands play a large part in the success of a business, you cannot achieve better as a fuel retailer than placing the Shell Pecten on your pole sign and Shell V-Power in your storage tanks!"