Shell and Jamie Oliver to offer great food choices on the go
Jan 15, 2019
‘Jamie Oliver Deli by Shell’ range to give Britain’s busy motorists a variety of healthier and tastier food choices.
Today, Shell announced the launch of its new range of food on the go, which has been created with chef Jamie Oliver. From 31 January, over 80 new products will be available at more than 500 of Shell’s service stations across the UK, ensuring that Britain’s drivers have a bigger, better choice – with fresh ideas, fantastic flavours and clever twists.
The new Jamie Oliver deli by Shell range includes classic items, such as sandwiches and wraps, that have been given a Jamie update, alongside a brand new selection of delicious products including salads, sushi, hot pots and a mealbox just for kids. There’s something for everyone, including revamped indulgent items alongside these new, healthier alternatives.
As people increasingly look to save time in their busy lives, providing better choices on the go is even more important. This long-term partnership is announced as a recent IPSOS Mori* survey reveals that over half (56%) of UK drivers want healthier choices at forecourts.
Jamie Oliver and Shell have injected more fruit, veg and colour into the range, to give people what they’re asking for – exciting, tasty, healthier food to choose from on the road. This includes 69% more fruit and vegetables across the sandwich range, which will contribute to an estimated 1.2 million additional portions of daily fruit and veg, annually.
István Kapitány, Executive Vice President Shell Retail, says: “Across the UK we’re seeing a growing trend towards healthier food, but it has to taste good and be convenient. Working with Jamie and his team, this exciting new range has been designed to give our customers the choices they want when they’re on the move.”
Jamie Oliver says: “I’m incredibly excited about this partnership. It requires creativity, imagination and serious determination to change food systems and working together we will give millions of Shell customers each week the opportunity to enjoy tastier, healthier and more varied food choices.
“Food on the go is going to become a far bigger, more normal part of everyone’s busy, modern lives – so it’s essential we make it more enjoyable through better-quality ingredients and exciting flavours. My pledge is to keep listening to what Shell’s customers want, keep improving standards, and be as useful as I possibly can be for Britain’s busy motorists.”
Through an increased focus on choice, health and flavour, the range makes it easier for Britain’s busy motorists to choose quality, delicious food on the go wherever they’re heading.
Notes to Editors:
Please see here for relevant imagery to accompany the news release.
Examples of the Jamie Oliver deli by Shell range are:
- Black pepper mayo BLT – You'll find plenty of juicy tomato in this sandwich – so delicious with black pepper mayo. The perfect match with bacon and crispy lettuce, it's the dream combo
- Mediterranean roast veg & ricotta wrap – Including one portion of your daily fruit and veg, this rainbow wrap is the perfect balance of sweet roast veg and creamy ricotta – it really hits the spot
- Beetroot, houmous, falafel & couscous salad – An epic mix of sweet potato falafel, warming harissa dressing, giant couscous and earthy beetroot houmous – every mouthful is different
- Smoked cheese & slaw spicy chipotle chicken sandwich – This combo of chipotle ketchup, slaw, smoky cheese and tender chicken will delight and surprise you. Plus, we’ve included a handful of fresh spinach to boost your daily fruit and veg
- Horseradish & red onion tuna mayo sandwich – Sweet-pickled red onion, fresh rocket and a punchy mayo take this classic sandwich up a notch
- For families, a new kids’ mealbox will feature a rye bread sandwich, fruit, vegetables and a dip. The two kid’s meal boxes will be available from 14th of Feb.
- The new chilled Jamie Oliver deli by Shell range will be available from 31 January, at 500+ service stations in the UK. Over the course of the year, five new hot food stores will open each week from 31 January onwards
- As part of the drive to make it easy for people to make an informed choice, the Jamie Oliver deli by Shell front-of-pack labelling will be easy to understand and prominently feature traffic-light labelling on all packaging. The traffic-light label shows the fat, saturated fats, sugar and salt content of the products, using traffic-light signals for high (red), medium (amber) and low (green) percentages for each of these ingredients
* On behalf of Shell, Ipsos MORI interviewed a representative quota sample of 2,230 adults across the UK (England, Scotland, Wales and Northern Ireland) aged 16-75. Of this, 1,635 adults were identified as drivers. Interviews were conducted online using Ipsos MORI’s i:omnibus between 23 November and 29 November 2018. The survey data were weighted to the known population proportions of this audience, offline.
International +31 70 377 4540
North America +1 832 337 2034
Shell International Media Relations +44 207 934 5550
Jamie Oliver Group
Ellen Diamond + 07736 038 535
Alex Garvey, Edelman + 07964 917 023
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this news release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Royal Dutch Shell plc and subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this news release refer to entities over which Royal Dutch Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.
This news release contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition’, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this news release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this news release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2017 (available at www.shell.com/investor and www.sec.gov). These risk factors also expressly qualify all forward looking statements contained in this news release and should be considered by the reader. Each forward-looking statement speaks only as of the date of this news release, January 15, 2019. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this news release.
We may have used certain terms, such as resources, in this news release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov.