Drivers set to go carbon neutral with Shell
Oct 10, 2019
Shell will become the first retailer to offset the carbon dioxide (CO2) emissions from customers’ fuel purchases at its UK service stations at no extra cost from October 17, 2019. This will be available at more than 1,000 Shell-branded service stations.
According to a recent survey,* 71% of people in the UK would like to reduce their CO2 footprints, but nearly half are not clear on the actions they can take.
“Switching to an electric vehicle is the best way for drivers to reduce their CO2 footprints and they can now charge on a growing number of our UK forecourts with 100% renewable electricity,” said Sinead Lynch, Shell UK Country Chair.
“But today the majority of people still use petrol and diesel. We can help them address the impact of their emissions by offsetting their fuel purchases, starting now.”
Drivers will automatically take part in the offsetting programme every time they scan their Shell Go+ app or card with their fuel purchase. The reward programme is available to join free of charge. Through the scheme, customers will receive a personal carbon statement, so that they can see how much is being offset on their behalf.**
Today, around 20% of fuel sold by Shell in the UK goes to customers already registered with Go+. A similar service will also be available to business customers who use a Shell fuel card.
Shell will offset customers’ emissions by purchasing carbon credits generated from projects in the UK and internationally that protect and regenerate forests.*** These projects are independently verified to ensure they have the intended impact. Over the next year Shell will spend approximately £10 million to purchase carbon credits to offset the fuel purchases of Shell Go+ customers.
In the UK, Shell supports the government’s target of net-zero emissions by 2050. Companies like Shell offering lower-carbon options to their customers, from battery-electric vehicle charging to hydrogen, as well as CO2 offsets, can help to achieve this goal.
This programme will contribute to Shell’s ambition to reduce its own Net Carbon Footprint.**** This covers all the emissions from the life cycle of our energy products: from finding and producing oil and gas and manufacturing products, to customers’ emissions from their use of the energy products they buy from Shell.
The launch in the UK follows a similar programme for drivers in the Netherlands, which Shell announced in April. One in five Shell customers in the Netherlands are now driving carbon neutral.
Today Shell also launches a partnership in the UK. This is with Forestry and Land Scotland, the Scottish government agency that manages and protects 640,000 hectares of Scotland’s forests and land. That is equivalent to 25 times the size of Edinburgh. Thanks to this partnership, over the next five years, Shell will work with Forestry and Land Scotland to generate carbon credits by helping to plant or regenerate around 1 million trees. This is an investment of approximately £5 million.*****
“Tackling the climate emergency involves a global effort – concerted, co-ordinated action across a range of approaches, including carbon capturing natural solutions, such as peatland restoration and woodland creation,” said Simon Hodgson, CEO of Forestry and Land Scotland.
“Scotland’s shared national endeavour of woodland creation is an intrinsic part of that global effort and working in partnership will help to increase the impact of our collective efforts. Shell’s partnership investment to create new woodland and help to regenerate Scotland’s forests and land, will play a vital role in helping us to realise our plans to create more woodland and help Scotland to achieve its ambition to be a net-zero emission country by 2045.”
Notes to editors:
- *The survey was conducted by Edelman Intelligence in March 2019.
- **Customers will receive this statement via email every tenth visit to a Shell service station.
- ***Shell has sourced some carbon credits from within the UK, including the Overkirkhope Project in the Scottish borders and the Longwood Project in Cumbria, both woodland creation projects verified to the UK Woodland Carbon Code. However, the UK market for carbon credits is small. Therefore, to have enough to offset UK drivers in this scheme, these will be supplemented by carbon credits purchased from naturebased projects globally, including Cordillera Azul National Park Project in Peru, Katingan Peatland Restoration and Conservation Project in Indonesia and GreenTrees Reforestation Project in the USA.
- ****Further information on Shell’s Net Carbon Footprint ambition.
- *****This is part of our planned global nature-based solutions investment of $300 million which was announced in April 2019.
- This introductory offer will be available every time a customer uses Shell Go+ with their fuel transaction, from October 2019 to September 2020. At that point, Shell’s intention is to continue to offer the choice to continue carbon neutral driving by using the rewards programme. However, the specific way customers use Shell Go+ rewards for this will be reviewed and shaped by feedback from customers.
- The terms “carbon neutral” and “carbon offset” indicate that Shell has engaged in a transaction to ensure that an amount of CO2 equivalent to that associated with the production, delivery and usage of the fuel has been removed from the atmosphere through a nature-based process, or emissions saved through avoided deforestation.
- CO2 emissions generated by participating motorists – as well as from the extraction, refining and distribution of the fuel – will be offset by carbon credits.
- One carbon credit represents the avoidance or removal of 1 tonne of CO2.
- Shell Go+ is Shell’s UK loyalty programme. Members are rewarded with 10% savings across hot drinks, deli2go, Jamie Oliver deli by Shell, oils and car wash, and money off fuel every 10 visits.
- All Shell-owned UK service stations are supplied with 100% certified renewable electricity. By the end of 2019, around 70 of these stations will have charging points for electric vehicles.
- On top of offsetting emissions of customers when they drive, Shell also supplies 100% certified renewable electricity direct to 800,000 homes in the UK through Shell Energy.
- Shell, today, also announces its intent to launch its first carbon neutral Helix Ultra engine oil and will start trialling more sustainable packaging formats, including a reusable package that can be used up to 100 times.
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