HTML5 Experiment: Retail H1
Image of a Shell Helix HX7 Professional engine oil container

Shell Helix HX7 Professional

Synthetic technology motor oil – Helps to keep engines clean and running efficiently.

Benefits of Shell Helix Engine Oils

  • Image of a red jeep driving on an arid sandy off road track

    Engine stress and wear protection

    Shell Helix Ultra provides superior protection against engine stress and wear because it’s a modern synthetic, made from natural gas.  That’s why it’s stronger and less volatile at the molecular level than those made from traditional crude oil.

  • Image of a red jeep driving through a river

    Extreme temperature performance section

    Shell Helix Ultra is designed for extreme temperatures, with PurePlus Technology it stays stronger for longer in extreme temperatures.  Protecting the engine and the oil can also perform better at low temperatures.

  • Image of a red sports car on a tarmac road

    Ultimate power and performance

    From Turbos to Super Chargers, if you love driving, Shell Helix Ultra Fully Synthetic Engine oils has you covered. Our synthetics are made from natural gas, our oils are stronger at a molecular level.

  • Image of two pistons

    Superior piston cleanliness

    Tested both on the road and on the track. No other oil cleans your engine better**. Or helps keep your engine closer to factory clean.

    *Based on 100,000 Km fleet trial
    **Based on Sequence VG sludge test results using OW-40 

LEADING THE WAY IN INNOVATION AND EFFICIENCY

Title:  Shell Motorsports Efficiency Animation

Duration: 1:02 minutes

Description: 

A motorsports animation highlighting the 23.3% efficiency gain since 2014. 

Shell V-Power race fuel and Helix Ultra race lubricant has provided 23.3% of Scuderia Ferrari’s power unit efficiency gain since the end of the 2014 season.

Shell Motorsports Efficiency Animation Transcript

[Background music plays]

(5b_SoundofShell_DynamicDrive_vpowerfinal_withmnemonic_2min30s_130BPM)

Dramatic and dynamic music plays throughout the animation.

[Animation begins]

  • Frame 1: A hot air balloon banner floats across a blue sky as the 2017 Scuderia Ferrari car comes into view. It reads:
    • GO SCUDERIA FERRARI
  • Frame 2: The following super appears as the car speeds along the track:
    • SHELL V-POWER RACE FUEL AND HELIX RACE LUBRICANT
  • Frame 4: As the car enters the pit lane for its pit stop, the following super appears. The 23.3% stat is emphasised.
    • HAS PROVIDED 23.3% OF FERRARI’S POWER UNIT EFFICIENCY GAIN OF THE SCUDERIA FERRARI’S POWER UNIT
  • Frame 5: Two 2017 SF cars power through a tricky bend alongside the following super:
    • SINCE THE END OF THE 2014 SEASON
  • Frame 6: super
    • SO, HOW HAS THIS BEEN ACHIEVED?
  • Frame 7: The cars level out to race next to each other. The Shell V-Power logo appears:
    • <SHELL V-POWER> (LOGO)
  • Frame 8: As they speed up the screen the following product benefit is highlighted:
    • WITH HIGH OCTANE,
  • Frame 9: We cut to one car racing up a bumpy road, which then resolves to a smooth road. This highlights the following product benefit:
    • NEW FRICTION-REDUCING TECHNOLOGY
  • Frame 12: As the car progresses down the road, a pop out shows the cleaning molecules taking effect on the engine. The super reads:
    • AND CLEANING MOLECULES
  • Frame 14: The Shell Helix Ultra logo appears:
    • COMBINED WITH <SHELL HELIX ULTRA> (LOGO)
  • Frame 15: As the car progresses down the road, a protective bubble appears around the car. The following super appears
    • THAT PROVIDES SUPERIOR PROTECTION
  • Frame 16: The protective bubble remains present. And the following supers appears:
    • AGAINST ENGINE STRESS AND WEAR
  • Frame 17: We cut to two cars on the track – they’re driving in parallel. The super reads:
    • WHAT DOES THIS MEAN?
  • Frame 18: The resolve of the animation. The supers read:
    • SCUDERIA FERRARI CAN GO OVER HALF A SECOND A LAP FASTER WITH THE SAME AMOUNT OF FUEL
  • Frame 20: The animation finishes at the podium. Ferrari are first place and the super reads:                                                                    HERE’S TO MORE SUCCESS ON THE TRACK