Title: Shell Motorsports Efficiency Animation
Duration: 1:02 minutes
A motorsports animation highlighting the 23.3% efficiency gain since 2014.
Shell V-Power race fuel and Helix Ultra race lubricant has provided 23.3% of Scuderia Ferrari’s power unit efficiency gain since the end of the 2014 season.
Shell Motorsports Efficiency Animation Transcript
[Background music plays]
Dramatic and dynamic music plays throughout the animation.
- Frame 1: A hot air balloon banner floats across a blue sky as the 2017 Scuderia Ferrari car comes into view. It reads:
- Frame 2: The following super appears as the car speeds along the track:
- SHELL V-POWER RACE FUEL AND HELIX RACE LUBRICANT
- Frame 4: As the car enters the pit lane for its pit stop, the following super appears. The 23.3% stat is emphasised.
- HAS PROVIDED 23.3% OF FERRARI’S POWER UNIT EFFICIENCY GAIN OF THE SCUDERIA FERRARI’S POWER UNIT
- Frame 5: Two 2017 SF cars power through a tricky bend alongside the following super:
- SINCE THE END OF THE 2014 SEASON
- Frame 6: super
- SO, HOW HAS THIS BEEN ACHIEVED?
- Frame 7: The cars level out to race next to each other. The Shell V-Power logo appears:
- Frame 8: As they speed up the screen the following product benefit is highlighted:
- Frame 9: We cut to one car racing up a bumpy road, which then resolves to a smooth road. This highlights the following product benefit:
- NEW FRICTION-REDUCING TECHNOLOGY
- Frame 12: As the car progresses down the road, a pop out shows the cleaning molecules taking effect on the engine. The super reads:
- Frame 14: The Shell Helix Ultra logo appears:
- COMBINED WITH <SHELL HELIX ULTRA> (LOGO)
- Frame 15: As the car progresses down the road, a protective bubble appears around the car. The following super appears
- THAT PROVIDES SUPERIOR PROTECTION
- Frame 16: The protective bubble remains present. And the following supers appears:
- AGAINST ENGINE STRESS AND WEAR
- Frame 17: We cut to two cars on the track – they’re driving in parallel. The super reads:
- Frame 18: The resolve of the animation. The supers read:
- SCUDERIA FERRARI CAN GO OVER HALF A SECOND A LAP FASTER WITH THE SAME AMOUNT OF FUEL
- Frame 20: The animation finishes at the podium. Ferrari are first place and the super reads: HERE’S TO MORE SUCCESS ON THE TRACK