Sustainable fleet management
As your one-stop business partner, we provide tailored sustainable solutions to help you progress towards a net-zero emissions fleet. Working closely with your organisation, we develop customised strategies to reduce fleet emissions through practical measures such as EV charging infrastructure, carbon credit options, and other innovative services designed to support your sustainability goals.
Sustainable fleet management is a strategic approach that helps businesses reduce environmental impact while maintaining operational efficiency.
It focuses on lowering emissions, optimising fuel use, and integrating cleaner technologies without compromising performance or cost control.
Read the transcript
Read the transcript
Title: SFS_SHORTS_10_ACCELERATE TO ZERO_ 20260424_AB
Duration: 00:01:55
Description:
Video discussing Shell’s Accelerate to Zero strategy.
SFS_SHORTS_10_ACCELERATE TO ZERO_ 20260424_AB Transcript
[Video Footage]
The narrator in the filming studio, the clapper board is used and the footage begins, with the narrator superimposed onto the footage. A van is parked in a bay and a Shell branded background appears with text.
[Text Displays]
Accelerate to Zero
A to Z
NARRATOR: So what is Accelerate to Zero? Accelerate to Zero, or A to Z helps you reduce fleet emissions without the headache.
[Video Footage]
Footage of vans, driving on the road in different settings.
[Text Displays]
Avoid
Reduce
Compensate
NARRATOR: Wherever you're starting from, we help you avoid, reduce, compensate for your emissions and help you understand your impact. One smart step at a time.
[Video Footage]
The narrator, superimposed over footage of a Shell Recharge facility.
[Text Displays]
1 Avoid emissions
NARRATOR: Number one: avoid emissions.
[Video Footage]
Shell employees working in different scenarios.
NARRATOR: Plan before you leave. Our decarbonisation glide path study shows what switching to lower emission vehicles could look like.
[Video Footage]
Footage of large electric vehicles being charged in bays.
NARRATOR: We know every fleet is unique, so our solutions are designed to fit your specific needs.
[Video Footage]
A Shell BioLNG facility.
[Text Displays]
2 Reduce emissions
NARRATOR: Number two: reduce emissions.
[Video Footage]
Footage of Shell refuelling stations with people driving and using the facilities.
NARRATOR: Give your fleet a boost and start reducing your CO2 equivalent today. We offer options like Shell FuelSave, designed to help keep your engine clean.
[Video Footage]
A box being opened with a Shell renewable diesel kit inside.
[Text Displays]
Hydrotreated
Vegetable
Oil
Hydroprocessed
Esters
Fatty
Acids
NARRATOR: Shell Renewable Diesel, comprised of 100% HVO or HEFA, which offers less lifecycle CO2 equivalent emissions compared to conventional diesel…
[Video Footage]
Four boxes showing footage of the different kinds of Shell fuel stations.
NARRATOR: …and a mosaic of fuels helping you go that extra mile.
[Video Footage]
A laptop with a spreadsheet on the screen.
[Text Displays]
3 Compensate emissions
NARRATOR: Number three: compensate emissions.
[Video Footage]
Aerial footage of vehicles driving on roads, and an HGV facility.
NARRATOR: For situations where further reduction or avoidance of your fleet CO2 emissions is unfeasible. You can compensate with carbon credits.
[Video Footage]
A man, sitting in front of multiple computer monitors.
[Text Displays]
4 Understand your data
NARRATOR: And number four: understand your data.
[Video Footage]
A Shell user interface on the screen of a laptop.
NARRATOR: Clear data. No yawns.
[Video Footage]
The narrator sitting in a chair with a laptop, yawning.
People sitting at laptops, looking at Shell insights.
NARRATOR: Simple emission insights that actually make sense…
[Video Footage]
A Shell Card being used to pay at a pay point.
NARRATOR: …and help you make better choices.
[Video Footage]
Aerial footage of cars on a road and Shell fuel facilities.
NARRATOR: Accelerate to Zero. Wherever you are on your journey, our solutions can support lower carbon fleets without the fuss. Powered by Shell Card, trusted by fleets on the road.
[Video Footage]
The outline of the Shell logo appears on a white background. It expands outwards and the colour version of the logo appears within this outline, along with text.
[Text Displays]
Shell Fleet Solutions
Find out more at www.shell.com/A2Z
Information correct at time of publication. Products and services may vary by market. Terms and conditions apply. Visit your local Shell website more information. Availability and product offering may differ by country or region. Use of third party brands does not imply endorsement unless explicitly stated.
What is sustainable fleet management?
Fuel-efficient and low-emission vehicles
Transitioning to hybrid or electric vehicles and selecting models with better fuel economy to cut carbon emissions.
Alternative energy and fuels
Incorporating options like hydrotreated vegetable oil (HVO) to reduce reliance on conventional fuels.
Telematics and smart data insights
Using integrated telematics and fuel card data to monitor driver behaviour, optimise routes, and reduce idle time, helping fleets lower fuel consumption and improve safety. Shell Fleet Insights is designed to bring these elements together, providing actionable analytics that help fleet managers make informed decisions to improve efficiency and sustainability.
Carbon credits
Offsetting unavoidable emissions through the purchase of carbon credits from carefully selected nature-based projects. Carbon credits allows businesses to integrate sustainability into existing operations without disrupting workflows.
By combining these practices, businesses can reduce greenhouse gas emissions, control costs, and accelerate their journey towards Net Zero, all while strengthening their reputation as responsible, future-ready organisations.
Benefits of fleet sustainability
With Shell Card, you can access multiple solutions – from traditional fuel to EV charging and related services – all under one card.
Lower carbon emissions
Switching to cleaner fuels, electric vehicles, and carbon credits helps reduce greenhouse gas emissions, supporting global climate goals and your organisation’s sustainability commitments.
Operational efficiency
Using integrated telematics and fuel card data to monitor driver behaviour, optimise routes, and reduce idle time, helping fleets lower fuel consumption and improve safety. Shell Fleet Insights is designed to bring these elements together, providing actionable analytics that help fleet managers make informed decisions to improve efficiency and sustainability.
Stronger brand reputation
Demonstrating a commitment to sustainability enhances your brand image, attracting eco-conscious customers, partners, and investors.
Regulatory compliance
Meeting or exceeding environmental standards reduces the risk of penalties and positions your business as a responsible operator.
Employee engagement
A sustainability-focused approach can inspire your workforce by fostering pride and retention while aligning with corporate values.
Future-ready flexibility
Building a greener fleet prepares your business for evolving regulations and market expectations, ensuring long-term resilience.
Steps to reduce your fleet emissions
Every fleet is on its own journey towards decarbonisation – and there’s no one-size-fits-all solution. That’s why we offer a range of options to help you avoid, reduce, and compensate for emissions in ways that work for your business.
Whether you’re starting with efficiency improvements, exploring EV charging, or looking at carbon credits, our solutions are designed to support progress at your pace.
Avoid emissions
Ready to go electric? Explore tailored EV charging solutions for all fleet types – from depot charging to home and workplace charging for employees through trusted partnerships.
Reduce emissions
There is no single solution for every fleet, and a complete transition takes time. As part of Shell’s energy transition strategy, we offer a range of options including existing fuel products, low-carbon fuels, and environmental products such as carbon credits. These solutions help you take practical steps towards reducing emissions while maintaining operational continuity.
Compensate for unavoidable emissions
For emissions that cannot be avoided or reduced, carbon credits from verified projects provide a way to offset your fleet’s CO₂ impact. Carbon credits supports sustainability goals where further reduction isn’t feasible.
Shell’s fleet sustainability solutions
Explore solutions to improve fleet efficiency and support sustainability goals. As an integrated energy company on its own decarbonisation journey, Shell provides tools and strategies to help you avoid, reduce, and offset emissions – tailored to your starting point. Not sure which fits your fleet? Speak to our team today.
Carbon credits for fleets
Offset unavoidable fleet emissions with Shell’s carbon credits service by purchasing credits from a curated portfolio of nature-based projects. Sustainability is integrated seamlessly – drivers refuel as usual with Shell Cards, and compensation chargers are automatically added to your consolidated invoices for easy tracking and management.
Public EV charging with the Shell App
Access thousands of UK public charge points with the Shell App, making EV charging simple and convenient for drivers. Locate stations, start sessions, and manage payments in one place, with real-time availability and pricing to reduce downtime. Integrated Shell Card billing streamlines expenses and supports a smooth transition to electric mobility.
Heavy-duty truck charging
Keep your electric trucks moving with Shell’s integrated charging, fleet-designed charging network. High-capacity chargers deliver rapid energy delivery for heavy-duty vehicles, reducing downtime and improving efficiency. Strategically located charge points and smart load management help optimise routes and support a scalable transition to lower-emission transport without disrupting operations.
Home and workplace charging
In partnership with 50five, we deliver smart charging solutions for homes and workplaces, to support EV adoption. Install charging at drivers’ homes or company sites to reduce downtime and improve convenience. Integrated billing and reporting help track usage and manage costs, while a scalable solution supports sustainability goals and keeps fleets moving.
Shell Fleet Insights
Make smarter sustainability decisions with Shell Fleet Insights, combining telematics data and Shell Card transaction in one platform. Gain real-time visibility into fuel and EV usage, driver behaviour, and routes to reduce emissions and improve efficiency, with insights that support electrification and lower-carbon operations.
View the latest news and insights on fleet decarbonisation
Hear from Shell and Frost & Sullivan: Driving Fleet Performance and Lower Emissions
Hear from Shell and Frost & Sullivan: Driving fleet performance and lower emissions
Sustainability isn’t just good for the planet – it can drive real business benefits too. The mobility industry is evolving rapidly, and fleet operators play a key role in shaping this change. In this video, we explore how fleet operators can lead the way in reducing emissions while improving performance. Find out practical steps for decarbonisation, from adopting electric vehicles and alternative fuels to using carbon credits for unavoidable emissions.
Sustainability isn’t just good for the planet – it can drive real business benefits too.
The mobility industry is evolving rapidly, and fleet operators play a key role in shaping this change. In this video, we explore how fleet operators can lead the way in reducing emissions while improving performance. Find out practical steps for decarbonisation, from adopting electric vehicles and alternative fuels to using carbon credits for unavoidable emissions.
Shell and G4S partnership: Progressing towards net zero
As G4S works towards its ambition of achieving net zero by 2050, the leading security and facilities services company is taking steps to reduce fleet emissions.
Watch the video to see how its collaboration with Shell Fleet Solutions is supporting G4S in meeting its environmental objectives while making fleet management simpler and more efficient.
Shell and G4S partnership: Progressing towards net zero
As G4S works towards its ambition of achieving net zero by 2050, the leading security and facilities services company is taking steps to reduce fleet emissions. Watch the video to see how its collaboration with Shell Fleet Solutions is supporting G4S in meeting its environmental objectives while making fleet management simpler and more efficient.
News and testimonials
Hear more about Shell Fleet Solutions’ customers, explore in-depth industry whitepapers, and stay informed with the latest insights, updates, and trends.
