Services on the road

Title: Services On The Road CVP

Duration: 1:54 minutes

Description: This video introduces Shell Fleet Solutions’ comprehensive on-the-road services, ranging from tolling and tax recovery to streamlined payments and fleet management tools, designed to simplify life for fleet managers across Europe.

[Background music plays]

Adaptations of the Sound of Shell play, featuring rhythmic, upbeat strings and bright, melodic keys.

Voiceover

It’s never straightforward being a fleet manager.

Video footage

The scene opens on aerial time-lapse footage of a large warehouse with multiple loading docks, surrounded by parked trucks and storage containers, with industrial and residential buildings and a distant cityscape in the background. Profile close-up footage captures two individuals in high-visibility vests and helmets standing in the foreground of a busy lot, one working with documents on a clipboard, another holding a device, as stacked containers and workers in motion create the industrious background. Close-up footage shows an man wearing a headset and glasses sitting in a modern office environment, engaged in a call, with blurred desks, monitors and plants forming the background.

Voiceover

I’ve got so many moving parts to consider.

Video footage

Low-angle footage captures one worker in a warehouse passing a cardboard box marked with a barcode up to another worker, who is wearing a safety vest as she packs the box on top of other similar boxes. A profile close-up captures a warehouse worker in a high-visibility vest monitoring inventory data on dual screens, surrounded by shelves stacked with boxes.

Voiceover

So I need a commercial partner who can make my life simpler.

Video footage

Profile-view footage shows two men shaking hands in front of a white truck, one in a red plaid shirt and cap, the other in a blue checkered shirt holding a folder. Medium footage captures four individuals meeting in front of an aisle lined with stacked boxes, most wearing reflective vests and yellow hard hats, with one holding a clipboard and gesturing as they engage in discussion. Low-angle medium footage captures a professional in a yellow hard hat and light blue shirt using a laptop in front of a white cargo truck, with a modern building forming the background.

Voiceover

Shell Fleet Solutions. They’ve got comprehensive Services On The Road covered.

[Text displays]

Shell Fleet Solutions
Services On The Road

Video footage

Wide-angle footage shows a sunlit road cutting through a grassy field beneath a clear sky, with distant hills on the horizon. Bold ‘Shell Fleet Solutions’ text is centred over the scene. A large truck and trailer bearing the words ‘Services On The Road’ drives through the scene from left to right, obscuring the original wording.

Voiceover

Take Tolling. With over 100 Toll providers across Europe…

[Text displays]

Shell EETS solution & Local Tolls

Video footage and animated sequence

A large, white, right-facing chevron shape, partially overlaid with a yellow dot pattern, sweeps across the screen, revealing an aerial view of a busy toll plaza with multiple lanes of cars and trucks in motion. Bold yellow text appears over the footage as the chevron comes to rest at the right edge of the frame. Before transitioning to the next scene, both the text and chevron exit smoothly to the right.

Voiceover

And the roll out of carbon emission-based toll tariffs…

Video footage and animated sequence

An aerial view shows a highway toll plaza with multiple lanes, where a truck and a camper van pass beneath the canopy. Above the truck, a large yellow CO2 symbol pops up above the canopy, featuring a cloud and upward arrow, and the truck is shown passing under the canopy and out the other side.

Voiceover

My fleet needs careful navigation.

Video footage

In a brightly lit industrial setting, a close-up shot from behind shows an individual wearing a white hard hat, black gloves and a plaid shirt. Holding a walkie-talkie in one hand, he gestures forward with the other, signalling an approaching truck to advance.

Voiceover

As well as local tolling solutions.

Video footage

Close-up footage captures a hand reaching to pick up a chip-enabled Shell Card from a flat surface. This is followed by point-of-view footage from inside a vehicle, as the driver leans forward to interact with a toll payment machine displaying bilingual instructions in Portuguese and English for inserting a ticket and paying with coins, banknotes, or cards.

Voiceover

Shell provide this clever toll box, an on-board unit…

Split screen footage

Close-up footage captures hands on a steering wheel as the blurred landscape rushes past the window. This scene moves into frame-left as the screen splits into two, separated by a bold yellow line. In frame-right is an extreme close-up of the Shell-branded onboard toll box with its glowing green button.

Voiceover

Compatible with European charging systems. So now I don’t need to worry…

Video footage

Time-lapse aerial footage reveals a sprawling, modern toll plaza spanning multiple lanes, each marked with directional arrows and clear signage, as cars and trucks flow steadily beneath a large overhead canopy.

Voiceover

About the complexity of Tolling payments and regulations.

Video footage and animated sequence

Close-up footage shows a person’s hands typing on a laptop positioned on a white surface, with a shallow depth of field drawing focus to the sleek device and the motion of their fingers. Two large yellow icons animate upward in succession from the keyboard area, first depicting coins and banknotes, then a document, appearing side by side. As the person closes the laptop, the icons fade out smoothly.

Voiceover

Shell is helping me recover VAT and excise duty, efficiently…

[Text displays]

VAT and Excise Duty Recovery

Video footage and animated sequence

A large, white, right-facing chevron shape, partially overlaid with a yellow dot pattern, sweeps across the screen, revealing an hourglass on a desk beside scattered documents, while in the blurred background, a person is seen leafing through documents. Bold yellow text appears over the footage as the chevron comes to rest at the right edge of the frame. Before transitioning to the next scene, both the text and chevron exit smoothly to the right.

Voiceover

By providing a network of commercial partners, dealing with different authorities, across multiple countries.

Video and split-screen footage

A profile view reveals a person seated at a desk in a modern office, wearing a dark blue shirt over a white T-shirt, holding a phone to their ear while focused on a computer monitor. Glass walls and leafy plants create a softly framed background. The scene shifts into frame-left as the screen splits, divided by a bold yellow line. In frame-right, a close-up captures a person with curly hair and earrings, wearing a headset with a microphone, engaged in conversation against a softly blurred indoor backdrop. The split screen transitions seamlessly to a single frame, revealing a medium close-up of a person in a brown shirt seated at a desk in a busy office. They speak into a headset while facing a computer monitor, with rows of workstations and screens extending into the background.

Voiceover

Shell is simplifying my administration too…

[Text displays]

Shell Card & Shell Fleet Hub

Video footage and animated sequence

A large, white, right-facing chevron shape, partially overlaid with a yellow dot pattern, sweeps across the screen, revealing a high-angle close-up of a driver’s hand reaching to pick up a payment card from the dashboard of their vehicle, with the blurred backdrop of a gas station visible through the window. Bold yellow text appears over the footage as the chevron comes to rest at the right edge of the frame. Before transitioning to the next scene, both the text and chevron exit smoothly to the right.

Voiceover

By making payments streamlined and cashless.

Video footage

A high-angle close-up captures a hand inserting a Shell Card into a payment terminal, with the card’s chip and prominently displayed Shell logo clearly visible.

Voiceover

Whether I’m paying for truck parking…

[Text displays]

Truck Parking

Video footage

An aerial view reveals a well-organised truck parking lot, with several large trucks parked in clearly marked bays. On-screen text appears over an empty bay between two parked trucks, as an arriving vehicle pulls smoothly into the space.

Voiceover

Truck washing…

[Text displays]

Truck washing

Video footage

A medium shot, captured from a subtle low angle, depicts an individual dressed in a black shirt and grey pants power-washing a large white truck. Mist rises as water accumulates on the facility floor. On-screen text is displayed over the truck’s side skirt.

Voiceover

Tank cleaning…

[Text displays]

Tank Cleaning

Video footage

High-angle footage captures a large hatch with on-screen text displayed at its centre, as a gleaming metallic tank is carefully lowered into it for cleaning.

Voiceover

Breakdown services…

[Text displays]

Breakdown Services

Video footage

Aerial footage shows a large tanker truck pulled over on the motorway shoulder, connected at the front to a breakdown service vehicle. On-screen text appears at the top of the frame.

Voiceover

Ferries…

[Text displays]

Ferries

Video footage

A bird’s eye view captures a ferry docked at a port as a truck ascends the ramp onto the vessel, joining rows of trucks already lined up aboard. Workers on both the dock and ferry coordinate the loading process against a backdrop of open sea and distant ships. On-screen text appears along the dock.

Voiceover

Truck-on-Train, whatever.

[Text displays]

Truck-on-Train

Video footage

Captured from a bird’s eye view, a line of trucks is positioned on a bridge-like platform spanning multiple train tracks, awaiting loading for long-distance transport. On-screen text appears above the bridge.

Voiceover

And thanks to their Shell Fleet Hub Portal Toll section, you can view all your fleet vehicles’ data in one place.

Video footage

A profile view captures an individual seated at a sleek workstation, dressed in a dark suit and white shirt, leaning thoughtfully on one hand while focused on a laptop. A high-angle shot reveals the Shell Fleet Hub webpage as he scrolls, before transitioning to a close-up of his hands typing on the keyboard.

Voiceover

With the feature showing the toll box status, now I can avoid tolling fines and make savings…

Video footage and animated sequence

A low-angle side view captures a woman’s hands gently cradling and tapping on a sleek tablet, set against a softly blurred, lens-flared background that evokes a quiet, modern environment. A wider-angle shot then reveals her standing confidently in the sunlit office, fingers gliding over the tablet. A soft lens flare casts a warm glow, accentuating the shimmer of her dark top and necklace against the contemporary backdrop. Another yellow icon denoting a toll plaza animates upward from the tablet, briefly hovering above it before transforming into a stack of coins and then contracting as it exits the frame.

Voiceover

Meaning a smoother, more efficient journey.

Video footage

Another close-up captures a truck driver’s hands on a wooden-finished steering wheel, with one hand dipping toward the dashboard controls. The scene shifts to a wide-angle shot of a large white truck moving along a sunlit road, its headlights glowing as the low sun casts a dramatic lens flare, illuminating the trees and clouds on the horizon. An aerial wide-angle shot reveals a sunlit motorway winding through green fields, with a large truck and scattered cars traveling alongside parallel railway tracks, all framed by trees and bathed in the warm glow of late afternoon light.

Voiceover

So that’s it.

Video footage

Close-up footage shows the man wearing glasses, previously seen speaking into a headset in the modern office, now smiling and leaning back in his chair, clasping his hands behind his head in satisfaction.

Voiceover

Shell Fleet Solutions.

Video footage

Medium footage captures a woman wearing a Shell-branded white shirt approaching from the background, smiling as she extends her hand to the individual in the foreground. They then exchange a handshake.

Voiceover

They’ve got me covered.

Video footage

In a medium shot, a man wearing a dark cap and vest stands smiling in front of a large blue truck, holding a tablet, his figure sharply defined against the softly blurred backdrop where two colleagues, one in a high-vis vest, are visible.

Voiceover

Just imagine what they can do for you.

Video footage

Close-up footage captures a smiling woman in an orange safety vest and white shirt, standing in sharp contrast against a blurred background.

Video footage

A wide-angle view of a rural highway at sunset reveals trucks and vehicles traveling along two lanes in each direction, separated by a grassy median. Rolling hills and sparse vegetation stretch beneath a sky streaked with dark and golden clouds. This scene finally transitions out in the shape of a contracting Pecten, revealing a pale background where a ripple expands outward, this also a Pecten shape.

[Audio]

Brand mnemonics played on keys.

[Text displays]

Shell Fleet Solutions
https://www.shell.com/investors/disclaimer-and-cautionary-note.html
© Shell International Limited 2025

[Animated sequence]

The small, iconic red and yellow Pecten appears at the centre of the expanding Pecten-shaped ripple, then shifts to frame-left as red and blue text fades in across centre-frame, with additional small text along the lower edge. The ripple continues to expand until it dissolves out.