This is Engineering
Shell are on a mission with The Royal Academy and other partners, to change the face of engineering and demonstrate the diversity and variety of the profession.
Think you know engineering? Think again
Title: Think you know engineering? Think again
Duration: 1:13 minutes
0:00 Text: Think you know engineering? Think again. Engineering is everywhere.
0:06 Text: It can look like this
Visual: robotic hand moves, amateur boxers spar, party-goers record a gig on their smart phones, a hatch in a spacecraft comes into focus
0:11 Text: Sound like this
Visual: astronaut floats in space
0:18 Text: And move like this.
Visual: silver Aston Martin is tested on a conveyor belt in a lab
0:20 Text: It’s small
Visual: a small metal-coloured lattice is held by an engineer
0:21 Text: Big
Visual: suspended jet engine is tested in large chamber, long underground escalator operates
0:23 Text: Quiet
Visual: large scale windfarm with rotating blades
0.25 Text: Loud
Visual: fighter jet takes off, roller-coaster loops
0:27 Text: Slow
Visual: slowly rotating turbine
0:29 Text: Fast.
Visual: camera speeds through a tunnel
0:30 Text: Doesn’t matter who you are.
Visual: images of female and male engineers of different ethnicities and religions in their various places of work
0:36 Text: Whether you work best in a classroom
Visual: engineer solves equations at a whiteboard
0:39 Text: Or out of one.
Visual: engineer workes on a prosthetic limb in a workshop
0:41 Text: Whether you prefer working together
Visual: engineers working together after an earthquake
0:44 Text: Or working alone.
Visual: an engineer stood alone in large empty hall
0:45 Text: Engineering wants people who think big
Visual: birds-eye view of busy city at night
0:47 Text: Ask questions
Visual: biomedical engineers in surgery
0.48 Text: Solve problems.
Visual: Precision leather cutting machine
0:50 Text: Whether you love music,
Visual: moving speaker
0:51 Text: Love sport
Visual: boxer’s hand being wrapped
0:52 Text: Love robotics
Visual: robotic hand moves
0:52 Text: Love sustainability
Visual: aerial shot of a farm
0:52 Text: Love space, fitness, computers, health, gaming, beauty, fashion.
Visual: rapid related shots
0:58 Text: Choose a career where you can be creative
Visual: graphic designer using an iPad, slow motion car crash with flashing green-screen background, robotics engineer walking through a farm followed by a small agriculture robot
1:02 Text: Help others
Visual: injured survivor being pulled from a wreckage following an earthquake
1:04 Text: Break record
Visual: skydiver jumping out of plane
1:06 Text: And change the world.
Visual: various fast moving shots
1:10 This is Engineering logo
Shell's science technology, engineering and maths (STEM) education programmes play an important role in nurturing the next generation of engineers, but we can’t do it alone. That’s why we’re working with This Is Engineering and its partners to create impact at scale – and whilst that’s a big challenge, it’s also an exciting one.
The campaign has been created by the Royal Academy of Engineering, the UK’s national academy for engineering and technology, as part of their broader campaign to address the significant skills and diversity shortfall hampering the profession. Every year, there's a shortfall of 59,000 engineers across the UK, only 12% of the professional engineers in the UK are female, and only 9% are from black, Asian and minority ethnic backgrounds.
One of the major barriers to young people aspiring to be engineers is deeply rooted cultural perceptions of engineering as narrow, mechanical, too technical, and dull: a perception that’s being reinforced online. This is Engineering is looking to re-brand the profession by talking to young people about the engineering that shapes the things they love, like sport, fashion and tech. It then follows this up with great careers information from Tomorrow’s Engineers.
Myth busting is an integral part of Shell's STEM education programmes. That’s why we’re keen to join this mission to provide up-to-date, modern views on engineering. The campaign is designed to illustrate that engineering is for everyone; it’s varied, creative and innovative.
More in supporting stem
Designed to spark enthusiasm in STEM subjects by encouraging children across Scotland to take on fun, hands-on experiments.
To help inspire the next generation of engineers we have invested a further £1million in Tomorrow’s Engineers.
What will cities look like in 2050? How will they be powered to be vibrant, healthy and clean places to live? The Bright Ideas Challenge, Shell’s cross-curricular schools’ competition, invites young people aged 11-14 to use their creativity, problem solving, teamwork and STEM skills to devise innovative solutions that could power cities of the future. With fantastic STEM prizes up for grabs, there’s every reason to think big!