Watch the introductory film
Watch the first video in the gallery below
Video 1 will explain what the competition’s all about. The full suite of videos can be used alongside the resources to help bring each activity of the competition to life.
Introductory Videos
The Bright Ideas Challenge: Introducing the Competition
Title: The Bright Ideas Challenge: Introducing the Competition
Duration: 4:03 minutes
Description: Introducing The Bright Ideas Challenge – Video 1
The Bright Ideas Challenge: Introducing the Competition Transcript
[Background music plays]
Rhythmic instrumental music featuring synthesised musical effects
[Text displays]
The Bright Ideas Challenge
[Video footage]
Brightly coloured city scene animation.
[Text displays]
VIDEO 1: INTRODUCING THE BRIGHT IDEAS CHALLENGE.
[Video footage]
Night scene from above showing a lit up city.
[Voiceover]
Our world today is exciting, dynamic and fast moving. We’ve never been more connected, with more and more people enjoying better opportunities, better health and better lives.
[Video footage]
Shot of crowd scene from above throwing coloured powder into the air, changing to view of people practicing Tai Chi in early morning. Sped up footage of people moving along streets during daylight. Shot of man talking on cellphone. Man sits at a desk working on laptop. A teacher stands behind a young student helping her. A mother cuddles her baby. A very young baby in an incubator, a hand strokes its head. A family sitting around a table watching a young girl blow out candles on birthday cake.
[Voiceover]
From lighting your school and producing your smartphone, to heating your home and refueling planes, energy is all around us.
[Video footage]
Lights turn on. A young lady in an outside setting using her cellphone. A thermostat showing a temperature of 66 moving to 67. A worker in protective clothing refueling plane. A very brief shot of a worker looking at machinery. Sped up daytime footage of traffic in city moving into night.
[Voiceover]
Last night almost a billion people in the world didn’t turn out the lights before they went to bed, not because they forgot but because they don’t have electricity.
[Video footage]
An animation of a globe with certain areas lit up spins slowly on screen. A scene showing a residential area either at twilight or early morning. Close up of candle being lit.
[Voiceover]
As populations grow and thrive demand for energy grows as well. Energy to refrigerate food and medicines, to build roads and hospitals, to make plastics, fuels and fertilisers. Energy to transport goods across the world and to the corner store and to enable access to education and job opportunities.
[Video footage]
Sped up footage of pedestrians moving around the city. Sped up footage of interior of supermarket with customers choosing products. A man stands in front of upright refrigerator, chooses and closes the door. Relief shot of workers. Panning shot of person running with a plastic prosthetic limb. Scene of tractor moving down road in rural area. Traffic on road coming towards viewer. A shot showing Middle Eastern market. Close up from above of someone reading by candlelight, morphs into a view of man standing with small overhead electric light fittings.
[Voiceover]
But this increasing demand for energy is contributing to rising pressure on our climate. To limit the worst effects of climate change society needs to find a way to produce more and cleaner energy. By 2015 Planet Earth will support more than 9 billion people. According to The United Nations that means that by 2015 we’re going to need 60% more food, at least 40% more fresh water and 50% more energy.
[Video footage]
Cityscape at night. A desert scene showing wind blowing. Clouds drifting. A scene showing the night sky over a mountain which seems to appear to change into rain. Shot showing many people walking on street, changes to sped up footage of similar scene in daylight with many more people on street. Close ups of various different faces both old and young of various nationalities. A globe spins onscreen with various areas lit up which grow. A scene showing sped up footage of crops growing, a long shot of crops in a field. Sped up footage of young people sitting eating in crowded restaurant. Globe again showing areas which are growing. Large volume of water moving around. Large volumes of water being released from overflowing dam. Shot of many windmills turning.
[Voiceover]
So, how can the world change the way energy is produced and used to enable a decent way of life for people across the world with a healthy planet. By 2050 about two thirds of the worlds’ inhabitants will live in cities, up from just over half of people today. Cities can be crowded, energy hungry, congested places, but they are also highly innovative and dynamic. By bringing people together they are breeding grounds for great ideas.
[Video footage]
A view globe spinning on screen. Women sit outside at restaurant gardens. View from above of large city. Globe spins on screen showing areas growing. Sped up footage of people moving, similar shot shown from above. Heavy traffic on roads at night. Shot of traffic from above. Inner city shot of skyscrapers glinting in the sun. A group of men sit outside on front steps of building, talking. Close ups of various people, talking.
[Voiceover]
Ideas for cleaner, more affordable energy, for greater energy efficiency, to help create a better life and a healthy environment in our increasingly urban world. The energy challenge is something we all face, everyone has a part to play. Whatever your skills we believe that the answers to tomorrow’s energy challenges will be found through your creativity and innovation, which is why we’d like you to enter The Bright Ideas Challenge. It’s a national competition for young people to come up with innovative ideas to power a future city. You could win up to £10,000 for your school, high-tech goodie bags and an action-packed STEM experience
[Video footage]
Two men talk at desk. Sped up footage of city at night. Skyscrapers, lit up in night scene. Traffic shown from above. Fields of windmills turning. Traffic and people on the street in city scene. Close up of flames in gas burner. People working on keyboards in front of monitors. Young girl in classroom using a ruler and pencil. Group of young schoolchildren working together in lab.
[Text displays]
THE BRIGHT IDEAS CHALLENGE.
[Video footage]
Brightly coloured animation of The Bright Ideas Challenge. The words, THE BRIGHT IDEAS CHALLENGE enlarge and fill the screen. View of a group of young students in lab, two of them looking through microscopes. A group of teenage schoolchildren smiling towards camera. Picture of a girl in a classroom holding up her Bright Ideas Challenge certificate Picture of young boys in smart school uniform line up for a photo.
[Voiceover]
So here’s what you need to do, think of a potential energy challenge facing a future city in 2050. What innovation in technology or society could solve that energy challenge? Could your innovation create more clean and affordable energy for a future city, and/or make a future city more efficient by saving energy. You have until 5pm on Friday, 21st of May, 2021 to submit your entries.
[Text displays]
THE BRIGHT IDEAS CHALLENGE. Think of a potential energy challenge… What innovation could solve that energy challenge… Create more clean and affordable energy for a future city? and/or make a future city more efficient? Submit your entry
[Voiceover]
We're looking for individual students or teams of up to 5 people to come up with creative ideas to power the cities of tomorrow. This is your chance to become inventors and innovators, to share your bright ideas and have a go at shaping the future you want to live in.
[Video footage]
A group of students in classroom drawing on whiteboard. Close ups of various students talking together. A young boy standing outside pumping water into a plastic bottle. A teacher and students in the classroom doing experiments. Young students walking up steps in a row. Students in a classroom stand in front of a whiteboard holding a notice which they throw into the air. Three young girl students hold their invention outside. A group of young students gathered at their desks discussing their ideas holding coloured markers.
[Voiceover]
We’ve created a series of four videos to help you get started, and you can use the student workbook as a step by step guide to completing an amazing entry with your team mates. There’s even a toolkit for your teacher too. Looking for advice on how to enter the competition from home? Check out our film which gives you step by step guidance. Good luck!
[Video footage]
Screenshots of the four videos of The Bright Ideas Challenge scroll up on the screen. A shot of the student workbook. Footage of Reema from the TBIC at home video is displayed on screen.
[Text displays]
THE BRIGHT IDEAS CHALLENGE. Watch video 2: “Future cities”. Terms and conditions apply. Please see shell.com.sg/brightideaschallenge for more information.
[Audio]
Shell jingle
The Bright Ideas Challenge: Future Cities
Title: The Bright Ideas Challenge: Future Cities
Duration: 4:37 minutes
Description: Video 2 of the Bright Ideas Challenge – exploring alternative views of how future cities might look while understanding challenges that future cities may face.
The Bright Ideas Challenge: Future Cities Transcript
[Background music plays]
Rhythmic instrumental music, at times fast-paced, at other times slowing down to stately and majestic.
[Animated sequence]
The Bright Ideas Challenge graphic, depicting a city skyline, buildings and structures in colours of yellow and grey and red, with a pale blue background above the skyline in which are several white clouds as well as animated movement of several modes of transportation such as hot air balloons and aeroplanes in the sky and trains and bicycles lower down in the depicted city. One large white cloud at frame-left contains the image of a charging battery, and three snaking lines run between the cloud and various buildings and structures below.
[Text displays]
The Bright Ideas Challenge
[Animated sequence]
Close-up of the previously described cloud, now displaying text, with a second, smaller cloud towards upper frame-right, now containing the image of the charging battery.
[Text displays]
The Bright Ideas Challenge
Video 2: Future Cities
[Narrator]
At Shell, we constantly ask what if questions, which help us plan for the future.
[Video footage]
Time lapse footage of London by night, the Thames, the Houses of Parliament and the London Eye illuminated in the darkness. Pedestrians walking on a city street. Women working at their desks. A man speaking on a mobile phone, seen in close-up.
[Narrator]
Asking these questions…
[Video footage]
Text displays in two white clouds, positioned at frame-left and frame-right respectively, over aerial footage of an underdeveloped urban centres, the streets lined with stalls and street vendors, and teeming with pedestrians. A field of wind turbines against the background of a yellow-orange evening sky.
[Text displays]
What if the Indian economy doubles in size?
What if the cost of renewable energy goes down?
[Narrator]
…helps us explore alternative views of how the world might look in 25, 50 or even 100 years’ time. Through the work of the Shell scenarios team, we build these into stories of plausible alternatives of how the world might evolve, which we call scenarios. These future scenarios help businesses, political leaders and society make more informed decisions today about how the future can be shaped. Before you start developing your innovative energy ideas, you first need to understand some of the challenges cities may face in 2050, and how the world might have changed.
[Video footage]
Miscellaneous footage from an exhibition floor – a young man looks at footage on a video sphere screen, followed by panning footage of an urban concept vehicle. People seated in a darkened auditorium, viewing footage on a large screen, a man addressing the audience while pointing to the screen. Various scenes of people working together at desks.
[Split-screen footage]
Several screens overlay one another, including aerial footage of city streets and buildings, aerial footage of a plant, a lab technician in a laboratory, a stretch of agricultural farmland, a digital screen displaying financial figures, and a panoramic view of a populous area.
[Video footage]
Stately domed building with two flags flying either side of the central building. A yellow bus drives along a road flanked by buildings, passing other traffic along the way. Classroom scenes with groups of students and individual students working on challenges. Footage of a group of students presenting beside a white screen displaying text and graphics in a darkened room.
[Narrator]
Here are a few key trends and questions to kickstart your research.
[Animated sequence]
The Bright Ideas Challenge graphic as previously described. A cloud appears at centre screen, displaying text.
[Text displays]
The Bright Ideas Challenge
Population
[Narrator]
The United Nations tells us that the urban population is approaching four billion and will rise to over six billion by 2050.
[Video footage]
Miscellaneous footage of city streets and sidewalks filled with pedestrians and vehicles.
[Narrator]
That’s equivalent to around seven or eight cities the size of London appearing every year, which will use a lot of energy.
[Split-screen footage]
Eight screens show the same image of London in the evening light, the Thames and the London eye visible in the shot.
[Text displays]
Every Year
[Video footage]
Footage of pedestrians crossing a city street at the pedestrian crossing.
[Narrator]
As the global population increases, particularly in the developing world and incomes rise, demand for energy will grow. This means society has to work towards solutions that can meet the need for more and cleaner energy.
[Video footage]
More miscellaneous footage of pedestrians on city streets and sidewalks, by day and by night, as well as views of city buildings and highways by day and by night. Close-up of two people drawing graphics on a whiteboard. Close-up of hands holding a rough model of an urban concept vehicle.
[Animated sequence]
The Bright Ideas Challenge graphic as previously described. The cloud at centre screen displays text.
[Text displays]
The Bright Ideas Challenge
Economics
[Narrator]
How our economy grows and changes will affect what sorts of energy we need. And the kind of energy a city uses may have an impact on people’s wallets. How could new innovations help create more energy, cleaner energy and affordable energy? And will we create more power locally, not just in big power stations far away from urban centres?
[Video footage]
Close-up of a finger operating a touchscreen temperature control. Footage of a vertical and a horizontal turbine on the roof of a building in a city. Successive footage of large wind turbines, rows of solar panels and windmills.
[Animated sequence]
The Bright Ideas Challenge graphic as previously described. The cloud at centre screen displays text.
[Text displays]
The Bright Ideas Challenge
Environment
[Narrator]
How we change our use of energy will be critical in making the environment a better place. In a number of cities today, the air is polluted with unhealthy smog. Sometimes, you can hardly see across the road. Will air pollution continue to be a problem as more and more cities are built?
[Video footage]
Gulls fill the sky, flying above a large garbage dump. Close-up of dry, cracked earth beneath cloudy blue skies. A cityscape seen under a red sky and setting sun. Miscellaneous footage of vehicles moving along multi-lane highways and city interchanges by day and night.
[Animated sequence]
The Bright Ideas Challenge graphic as previously described. The cloud at centre screen displays text.
[Text displays]
The Bright Ideas Challenge
Collaboration
[Narrator]
There are many things that we can do as individuals, like buy more efficient heating systems for our homes, or ride our bikes instead of driving. But if we want to see the whole energy system change, then people will need to work together. National governments and international organisations like the UN will be vitally important in creating policies that encourage global change. Businesses will also play an important role. Different industries will need to work together to find new ways to produce cleaner energy technologies. Do you think very different industries could work together to share ideas and help solve the energy challenge?
[Video footage]
Pedestrians walk along sideways against a background of green trees and tall buildings. Close-up of a finger operating a touchscreen Smart House control. A cyclist rides along a city street, passing parked vehicles. Three men stand together in a darkish room, their attention on documents in one of the men’s hands. A young woman handles cables connected to a device, and then writes on a board, flanked by two young men. Footage of the Thames and the Houses of Parliament. International flags fly in front of the United Nations building. A man dressed in safety gear walks through an industrial plant. Miscellaneous footage of industrial plants, buildings, structures and equipment. Various scenes of workers seated and working at their desks, and gathered around meeting tables, engaged in discussion.
[Animated sequence]
The Bright Ideas Challenge graphic as previously described. The cloud at centre screen displays text.
[Text displays]
The Bright Ideas Challenge
Food
[Narrator]
By 2050, the world will need to increase the amount of food it produces by 60%. Agriculture is already responsible for 12% of the world’s carbon emissions. Do you think farming methods might change? Will we see better ways of moving food around the world or more urban farms?
[Video footage]
Close-up of a harvester moving through crops. Food being served from a food warmer. Footage of customers and a server at a food counter. A man dines at a table. A tractor pulls a sprayer through a crop field. A long line of cattle feed through the grates of a stable. Miscellaneous footage of gardens in city and urban settings. Footage of a JCB tractor pulling a water tank.
[Animated sequence]
The Bright Ideas Challenge graphic as previously described. The cloud at centre screen displays text.
[Text displays]
The Bright Ideas Challenge
Society and Culture
[Narrator]
The way that people live, work and play has a significant impact on our energy use. From the products we buy to the services we use in our modern lifestyles, individuals shape the demand for energy. Technology has also had a big impact on our lifestyles in lots of ways, changing how we communicate via social media, the kinds of houses we live in, the food we eat, or by enabling people to work from home instead of commuting to the office. What kinds of lifestyle choices will people make in the future? And how could innovations help people to change their behaviour and make more environmentally friendly choices?
[Video footage]
A group of women are seated around a table in an outdoor urban setting, drinks on the table in front of them. Close-up of a woman jogging in the city. Another woman taps on her mobile phone’s touchscreen. Various scenes of people operating electronic devices. Wide view of a single storey house. Close-up of a farmer working amongst crops. Close-up of a woman seated at a desk. Footage of commuters seated in a moving train, using various electronic devices. An individual throws a piece of paper into a garbage bin which is seen alongside two recycling bins intended for paper and for cans and bottles respectively. An individual tips green vegetation into a tall blue bin. Close-up of an index finger switching off a wall switch, darkening the room.
[Narrator]
Although there are some big challenges ahead, there are also some incredible opportunities to make our cities of the future healthy, clean and enjoyable places to live.
[Video footage]
Time lapse footage of London by night, the Thames, the Houses of Parliament and the London Eye illuminated in the darkness. Pedestrians walking on a city sidewalk. Cyclists riding on city streets. People seated on the grass in a park, tall city buildings visible beyond the surrounding trees.
[Animated sequence]
Footage of The Bright Ideas Challenge graphic, the previously described clouds now at frame right while text displays towards frame-left
[Text displays]
The Bright Ideas Challenge
Watch video 3: “Technologies of the future”
Terms and conditions apply. Please see shell.co.uk/brightideaschallenge for more information
[Audio]
Shell jingle
The Bright Ideas Challenge: Future Technologies
Title: The Bright Ideas Challenge: Future Technologies
Duration: 4:28 minutes
Description: The Bright Ideas Challenge Video 3 Future Technologies
The Bright Ideas Challenge: Future Technologies Transcript
[Background music plays]
Instrumental music
[Text displays]
The Bright Ideas Challenge
[Animated sequence]
Animated title card depicting the skyline of a city. Several planes, hot air balloons and a monorail are shown. A large cloud is connected via three lines to one of the buildings. Inside the cloud is an image of a partly charged battery.
Video 3 Future Technologies
[Graphic]
In the top right-hand corner, a small cloud with a partly charged battery image inside it. In the centre, a large cloud connected to three differently coloured lines moving downwards, text inside the cloud displayed below.
[Text displays]
Video 3: Future Technologies
[Voiceover]
We’ve looked at some of the energy challenges and opportunities faced by future cities. Now it’s time to think about what might be some of the technological areas you could explore.
[Video footage]
Wide-angled shot of the sun rising over a smoggy, densely populated city. Wide-angled shot of traffic on a multi-lane road. Shot of a child walking through a slum. Close-up of several people walking down a road carrying water cans.
[Graphic]
Dark blue background with several light blue coloured circles in the centre. White text reading Loading appears in the centre.
[Voiceover]
Everyone is expecting technology to make their lives better, more fun and more convenient, and in the energy industry we are all looking at how cleaner energy technologies might become widespread.
[Video footage]
Shot panning right to left of several people sat in a room wearing 3D glasses. Close-up of a finger touching a smartphone depicting a city map of Paris. Shot of a lady wearing a virtual reality headset waving. Shot of a lady inside a car holding her smartphone. Close-up of several computer screens. Shot of two ladies in a dark room looking at a large screen depicting weather movements. Shot panning right to left of people at work in an office setting looking at several computer screens. Close-up of a man.
[Voiceover]
The future will likely require a patchwork of solutions. That means cities will rely on a combination of new technologies, fuels, efficiencies and engineering ideas, with government and businesses working together to make it happen.
[Animated sequence]
Animation of a dark blue background with several light blue coloured lines rising upwards in front of a mountain ridge.
[Video footage]
Wide-angled shot of an office setting, in the centre a turning holographic image of a mountain is projected. Shot panning right to left of several men discussing in a meeting room. Close-up shots of a hand writing and sketching. Shot of a man looking down at something. Dark shot of three men standing discussing by a window. Wide-angled view of four people sat discussing in a meeting room.
[Voiceover]
What kind of technologies might help solve the energy problem you’ve chosen? Here are some thoughts and ideas to get you started.
Power Generation
[Animated sequence]
Animated title card depicting the skyline of a city. Several planes, hot air balloons and a monorail are shown. A large cloud is connected via three lines to one of the buildings. Inside the cloud is an image of a partly charged battery. Another large cloud then appears in the centre with text inside displayed below.
[Text displays]
Power Generation
[Voiceover]
How might energy be generated in 2050 to power cities? The future will need more technologies that produce very little or no carbon emissions. Renewable energy and new technologies that minimise carbon emissions will have a bigger part to play in the energy mix. Could these be adapted and scaled up to feed the energy hungry cities of the future? Solar and wind are already popular and maybe less common technologies like geothermal or tidal energy could be used in a city.
[Video footage]
Aerial shot moving over a city, showing a road with cars and the tops of high-rise buildings built closely together. Side-angled shot of a lady presenting to colleagues while writing on a type of whiteboard. A holographic is superimposed on the right. Close-up of a lady’s eyes, with white moving text superimposed on the image. Wide-angled shot of several people at work in an office setting. Close-up of a man speaking. Close-up of a computer screen. Sequence of shots of three people sat discussing, behind them several drawings of models on the wall. Side-angled shot of two men working on a model. Shot panning left to right of a clouded city skyline turning from day into night. Low-angled shot looking upwards of several turning wind turbines. Wide-angled shot of a geothermal installation with large white clouds behind the mountains.
[Animated sequence]
Underwater animation of several turning tidal turbines installed on a seabed.
[Voiceover]
Society has burnt fuel since we first discovered fire, and new cleaner and more efficient kinds of fuels that generate fewer harmful emissions when burned are already being used and trialled. What other materials could society generate energy from? Could we grow or source them from within a city itself?
[Video footage]
Close-up of a flame rising from a burner. Close-up of a gas stove being lit, the flames starting off blue. Wide-angled shot of a factory setting with two large chimneys blowing up smoke/steam. Close-up shot of the top of one of the chimneys blowing out smoke/steam. Wide-angled shot of an industrial setting with trucks driving in amongst several containers.
Buildings
[Animated sequence]
Animated title card depicting the skyline of a city. Several planes, hot air balloons and a monorail are shown. A large cloud is connected via three lines to one of the buildings. Inside the cloud is an image of a partly charged battery. Another large cloud then appears in the centre with text inside displayed below.
[Text displays]
Buildings
[Voiceover]
Can technologies change the way buildings are powered? Could they be designed to be more efficient? Could buildings become smarter and nudge people to make choices that save energy? What kinds of materials make great insulators that could be installed to make buildings more efficient? Could buildings actually clean the air? How might vertical or urban farms help reduce air pollution?
[Video footage]
Close-up of a hand holding a smartphone showing graphics of several lightbulbs. Close-up shot of a lamp fitted with an energy-saving bulb.
[Animated sequence]
Animation of a city with high-rise buildings, green spaces and a large solar park. Zoom in on the many solar panels.
[Video footage]
Close-up of a hand turning the dial on a digital thermostat. Close-up of a hand flicking a power switch on a wall turning off the lights in a living room. Shot of a man in protective clothing and mask unrolling a sheet of insulation in an attic. Wide-angled shot of an allotment with scarecrow, a river and city skyline in the background. Wide-angled shot of an urban allotment.
Transport
[Animated sequence]
Animated title card depicting the skyline of a city. Several planes, hot air balloons and a monorail are shown. A large cloud is connected via three lines to one of the buildings. Inside the cloud is an image of a partly charged battery. Another large cloud then appears in the centre with text inside displayed below.
[Text displays]
Transport
[Voiceover]
How will people commute and travel in a city in 2050? Road, sea and air travel currently depend mainly on fuels like oil and gas. How might that change? What innovation might encourage more people to walk and cycle? How could public transport systems be improved and become more popular with commuters?
[Video footage]
Sped-up shot taken from inside a car traveling down a city road at night-time. Shot taken from the ground showing an orange vehicle taking off as part of the Shell Eco marathon. Wide-angled shot showing a blue vehicle driving on a road as part of the Shell Eco marathon. Shot of a boat sailing at sea. Shot of a plane driving across the tarmac. Side-angled shot of a train racing past inside a station. Low-angled shot of several people walking in and out of a train or tube station. Wide-angled shot of a man riding a mountain bike in an urban setting. Shot taken inside a train, looking out the window, showing another train driving past.
Industry and agriculture
[Animated sequence]
Animated title card depicting the skyline of a city. Several planes, hot air balloons and a monorail are shown. A large cloud is connected via three lines to one of the buildings. Inside the cloud is an image of a partly charged battery. Another large cloud then appears in the centre with text inside displayed below.
[Text displays]
Industry and agriculture
[Voiceover]
Industry is where all our modern-day products come from, like your clothing, mobile phone and even the food you eat. How can technology be used to ensure industry continues to provide the products we need without damaging the environment? What kinds of technologies will enable cities to grow food on an industrial scale to feed the population while minimising impact on the environment? Could technologies like aquaponics systems and vertical farms be part of the answer?
[Video footage]
Close-up of a pair of hands making a bag. Close-up of a pair of hands working with a sowing machine. Wide-angled shot taken inside a store, several racks with clothes on display. Close-up of a pair of hands typing in a code on a smartphone. Shot panning left to right of several people sat at a table eating. Close-up of an agricultural machine clearing up the remains of a dried crop. Sped-up sequence taken inside a supermarket as people shop for fruits and vegetables. Wide-angled shot of a landfill with many birds flying overhead. Close-up of a body of water with several empty plastic bottles floating on the surface. Wide-angled shot of a tractor driving through a field. Side-angled shot taken inside a barn showing rows of cows eating. Wide-angled shot of an extremely busy side-walk full of people. Shot of two people planting into an aquaponics system. Moving aerial shot of an urban setting with green spaces, greenhouses and vertical farms.
[Voiceover]
What about technologies that produce pollution or emissions after they’ve been created? Carbon capture and storage which captures carbon emissions from factories and industry and safely stores it underground has the potential to significantly reduce the amount of carbon dioxide released into the atmosphere.
[Animated sequence]
Animation of several factories emitting pollution. Zoom in on one of the chimneys, focusing in on several different-sized circles inside the chimney depicting carbon emissions rising up. Animation of what carbon capture and storage would look like, depicting a factory with a long pipe connecting to a truck and shipping vessel. Animation of two factories, both with a pipe 1km underground, moving down depicting the storage of the emissions.
[Voiceover]
Do you have other ideas for reducing the amount of emissions released into the air? Did you know there are special bacteria and microbes that can clean up pollution and waste from industry naturally? How might this kind of technology be used to curb pollution in a future city?
[Video footage]
Close-up of a hand writing on a whiteboard. Shot panning right to left of several people in an office setting discussing, while one lady stands by the whiteboard. Side-angled shot of a darkly lit room, one man wearing 3D glasses is presenting in front of a large screen. Close-up of several computer screens. Side-angled shot of three individuals standing by a large screen projecting a model in a darkly lit room. Shot of two students and a teacher discussing in a classroom. Close-up of a man looking in a microscope. Shot of moving microbes as seen through a microscope. Sped-up sequence of people walking on a boardwalk as night sets in, several high-rise buildings in the background.
[Voiceover]
This is just a taste of some of the amazing innovations and technologies that could help solve the energy challenges faced by a future city. The answer to the energy problem you choose could be a totally new idea or a twist on an existing one, or maybe you could bring different technologies together. It’s entirely up to you.
[Video footage]
Shot panning left to right of several people sat in a room wearing 3D glasses. Sequence of shots of people talking. Close-up of a model being designed on a computer screen. Close-up of a lady writing on a whiteboard. Close-up of a pair of hands turning a pedal on a model. Close-up of a small bicycle wheel turning. Close-up of said wheel being designed onto a model on a computer screen.
[Animated sequence]
Animated title card depicting the skyline of a city. Several planes, hot air balloons and a monorail are shown. A large cloud is connected via three lines to one of the buildings. Inside the cloud is an image of a partly charged battery. Zoom in on The Bright Ideas Challenge on the left as more text appears as displayed below.
[Text displays]
Watch video 4: “Share your bright idea”
Terms and conditions apply.
Please see shell.co.uk/brightideaschallenge for more information
[Audio]
Shell jingle
The Bright Ideas Challenge: Share Your Bright Idea
Title: The Bright Ideas Challenge: Share Your Bright Idea
Duration: 3:31 minutes
Description: The Bright Ideas Challenge Video 4 Share your bright idea
The Bright Ideas Challenge: Share Your Bright Idea Transcript
[Background music plays]
Uplifting music
[Text displays]
The Bright Ideas Challenge
[Animated sequence]
Animated title card depicting the skyline of a city. Several planes, hot air balloons and a monorail are shown, and three large clouds. One of the clouds is connected via three lines to one of the buildings. Inside the cloud is an image of a partly charged battery. Zoom in on one of the clouds with the battery. Three coloured lines descend down from the cloud.
Video 4 Share your bright idea
[Text displays]
Video 4: Share your bright idea
[Voiceover]
You’ve watched the videos, done the research and maybe even completed the student workbook. Now is your chance to bring all that teamwork and those bright ideas together to create an amazing competition entry that will really get the judges attention.
[Animated sequence]
A TV, tablet and laptop pop up. Underneath those images, on the right, a workbook and a hand holding a pen appear. The hand then disappears. On the left beside the workbook, an image of the student workbook appears. A set of hands grab the five aforementioned images as the hands clasp together. A lightbulb pops up. As the lightbulb moves to the left, three coloured lines pop out of the side towards an image of a group of four judges. As the coloured lines move out of the frame, a red arrow appears between the lightbulb and the judges as well as a red exclamation mark above the judges.
[Voiceover]
To enter the competition you’ll need to complete a Bright Ideas Entry Form with your team. If you’re entering as a team you only need to submit one form. Have your teacher email your entry, alongside their Teacher Cover Sheet, by Friday 21st of May 2021.
[Animated sequence]
Three coloured forms pop up. A hand holding a pen starts to fill in the top form. The three coloured lines appear from the bottom of the screen upwards towards the forms. The forms move sideways to the right as an image of a three-person team pops up. A pair of hands appear and begin typing on a keyboard. The three coloured lines appear from the top of the keyboard moving right. A hand appears from the right placing down a blank sheet. A hand appears sticking down a post-it note with text displayed below, as well as text to the right, also displayed below.
[Text displays]
Teachers!
email entry to: ShellSchoolsTeam@hopscotchconsulting.co.uk
Friday 21st May 2021
[Voiceover]
You can also submit extra materials to support your entry such as videos, drawings, photographs of physical prototypes or computer generated.
[Animated sequence]
In the bottom left a bit of paper is torn away revealing text displayed below.
[Text displays]
Check terms and conditions for rules on submitting extra materials.
[Animated sequence]
A hand appears sticking down a post-it note with an image of a video, including videos written at the top. The hand re-appears adding two further post-it notes of drawings and photograph, including drawings and photograph written at the top of each. A final post-it note is added saying models with a spinning box inside it. In the top left a red textbox appears with text displayed below.
[Text displays]
Optional
[Voiceover]
Submitting extra materials is optional, but they might help you explain your solution and bring your Bright Idea to life for the judging panel. Look at the Student Workbook for guidance about creating extra materials.
[Animated sequence]
The three coloured lines appear on the right beside the post-it notes and connect to a lightbulb. The lines then move further to the right and connect the lightbulb to the judges. The screenshot of the student workbook pdf appears.
[Voiceover]
Judges will be looking for entries that answer the competition question.
[Animated sequence]
The judges reappear, then become smaller in size and move to the upper left corner. In the bottom right-hand corner little thought bubbles appear. In the third largest bubble a lightbulb appears. Underneath the judges text appears as displayed below.
[Text displays]
Answer the competition question
[Voiceover]
Could your idea feasibly help solve the energy problem you identified in a future city?
[Animated sequence]
In the bottom right-hand corner a hand holding a magnifying glass pops up. The magnifying glass moves around a bit and inside it we see bits of the city skyline we first saw on the title card.
[Voiceover]
Show creative problem-solving and solutions?
[Animated sequence]
A hand appears holding a pencil and starts to draw a race pilot in a vehicle. Several mathematic formulas are then written underneath the drawing.
[Text displays]
Show creative solutions
[Voiceover]
They will want to know if your idea is innovative and how it will work.
[Animated sequence]
To the right, a stack of books and a laptop pop up on the screen.
[Text displays]
Are based on solid research
[Voiceover]
Are based on solid research. Can you back up your idea with scientific theories and showcase the research you used to develop your idea?
[Animated sequence]
An image of an individual pops up in the centre. Lines appear from behind the leader connecting to four other individuals each with text underneath as displayed below.
[Text displays]
Show real collaboration with your team
Leadership
Creative
Tech Whizz
Problem Solver
Maths Skills
Show a range of skills and knowledge
[Voiceover]
Show real collaboration and good project management. How well did you work together? Show a range of different skills and knowledge? What abilities did you use and develop as members of a team?
Top Tips
[Animated sequence]
A hand sticks down a new post-it note with text displayed below.
[Text displays]
Top Tips
[Voiceover]
If you haven’t used the Student Workbook, check it out. The workbook is there to help your team pick an energy challenge that you care about and inspire you to come up with some seriously bright ideas. With fun activities, tips and step-by-step guidance linked to each video, it’s the perfect prep for creating an amazing entry. Ask your teacher for a copy.
[Animated sequence]
An image of the student workbook appears. Above it in the upper left-hand corner, a red textbox appears with text displayed below.
[Text displays]
Tip 1
[Animated sequence]
Animation follows of the workbook pages being flipped over. A red curved arrow appears next to the workbook. Above it, text appears as displayed below.
[Text displays]
Teachers can find the workbook by signing up at: www.shell.co.uk/brightideaschallenge
[Animated sequence]
A figure representing a teacher pops up beside the workbook. The title card re-appears. Above the cloud with the battery, a red textbox text appears as displayed below.
[Text displays]
Tip 2
[Animated sequence]
Several red circles appear. Inside there are images of a wind turbine, a plane, a factory chimney and an industrial site.
[Voiceover]
We suggest you don’t try to solve everything. Focus on a specific issue and be clear about what problem you are trying to solve. You could come up with a totally new idea, or put a twist on an existing technology, or apply it in an unexpected way. It really is up to you.
[Animated sequence]
The circle containing the industrial site is highlighted in red, then followed by the plane, the wind turbine and finally the chimney. As they disappear, a new circle pops up in the centre with a lightbulb. As the lightbulb disappears, the circle is now filled in with a red question mark. Zoom in on the question mark and move upwards. In the upper left-hand corner a red textbox appears with text as displayed below.
[Text displays]
Tip 3
[Voiceover]
If you really think outside the box, ask your teacher for a Bright Idea Generator Card. They’re found in the Teacher Toolkit and will help spark your creative thinking.
[Animated sequence]
A white cardboard box pops up from below and opens up as forms come flying out. The forms are assembled around the box. The titles on each are displayed below.
[Text displays]
In the firing line
Make it worse
Forbidden words
Social and economic impacts
Technology or behaviour?
[Animated sequence]
The five-member team re-appears from the right with two thought bubbles above them.
[Voiceover]
Back up your idea. Use textbooks, internet research, or something you learned in your science, maths or geography lessons to support your idea.
[Animated sequence]
In the upper left-hand corner a red textbox appears with text as displayed below.
[Text displays]
Tip 4
[Animated sequence]
A stack of books drop down from above as a laptop appears from below. Zoom in on the laptop showing the Shell website page about Future Cities, followed by the UNEP webpage. The laptop moves upwards and disappears as the red textbox pops up again with text as displayed below.
[Text displays]
Tip 5
[Voiceover]
And finally, if you’re working as a team make sure you collaborate. Tap into the different skills and strengths you all have. Is someone in your team good at coding or working with technology? Maybe you’re good at drawing, writing or even making videos.
[Animated sequence]
A hand appears placing down several post-it notes each with text as displayed below.
[Text displays]
Tech Whizz
Artistic
Creative
Problem solver
Maths Skills
Organisation
Team work
Leadership
[Voiceover]
Are you the creative thinker that solves problems? Tap into your maths and physics skills to show how much energy could be saved or generated by your idea. Maybe someone has amazing organisational skills to manage the team and make sure everything gets done on time.
[Animated sequence]
The text on the post-it notes are circled in red individually one after the other. The post-it notes move upwards and disappear as the title card re-appears.
[Voiceover]
Good luck. Our judges are looking forward to reading your entries and, remember, your team could win some great prizes.
[Animated sequence]
A hand appears sticking a final post-it with text as displayed below.
[Text displays]
Complete your entry!
[Animated sequence]
In the upper right-hand corner above the skyline a bit of paper is torn away revealing text as displayed below.
[Text displays]
Terms and conditions apply
www.shell.co.uk/brightideaschallenge
[Text displays]
Deadline for submitting entries
5pm Friday 21May 2021
[Background music plays]
Shell jingle
Use our guide to get started
Resources for class delivery
Download the classroom resources for teachers and students
Alongside the four videos, here’s where you’ll find all the resources available to help you deliver The Bright Ideas Challenge.
- A step-by-step guide for teachers to use in the classroom:
- A supporting resource for delivering the competition in the classroom:
- Help students develop the best idea they can:
- Optional hands-on activities to get your students warmed up:
- Spark creativity by looking at past winners’ ideas
Resources for remote delivery
Share this film to help student enter from home
Help students enter the competition independently and remotely by showing them this step-by-step film:
The Bright Ideas Challenge: Enter from Home
Title: Entering the Bright Ideas Challenge at home
Duration: 05:46 minutes
Description: Video to explain how to enter the Bright Ideas Challenge from home.
The Bright Ideas Accessibility Transcript
[Music plays]
Rhythmic medium-tempo music fades in.
[Video footage]
Animation drawn of a city skyline with planes, bicycles ,cars and a train moving around. In the background the words The Bright Ideas Challenge rises up behind the skyline.
Followed by a drawn cloud with wires connected in the bottom. In the cloud the text appears: Entering The Bright Ideas Challenge from home.
A grey background with Reema in front speaking to the camera.
[Voice of Reema]
Hello, my name’s Reema, I’m a science teacher and head judge of the Bright Ideas Challenge.
[Graphics]
Text on screen:
Reema
Science teacher and Head Judge
Logo Bright Ideas Challenge appears.
[Video footage]
A boy sits at a table in front of a laptop and making notes on a paper in front of him..
Close up of a tablet being written on by a kid. Medium shot of a girl at a table working on a tablet.
[Voice of Reema]
A competition that asks young people like you to come up with creative ideas that could solve energy challenges facing our future cities.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Graphics]
Text on screen:
Goodie bags!
Related emoji’s pop up on screen next to Reema
Text on screen:
Money for your school!
Related emoji’s pop up on screen next to Reema
Text on screen:
Workshops and virtual VIP events!
Related emoji’s pop up on screen next to Reema
[Voice of Reema]
Impress me and the other judges and you could be in with a chance of winning some awesome prizes for you and your school. Whether you are yet to start or nearly there with your submission I’ll be talking you through the steps to creating a winning entry from home. But before we get into that I would like to share a couple of important updates.
[Video footage]
Drawn animation of hands on a keyboard, this moves to the left side and a post-it note appears.
Text appears next:
Deadline for submitting entries
Followed by: 5 PM Friday 21 May 2021
[Voice of Reema]
First the deadline for the Bright Ideas challenge has been extended to 5pm on Friday the 21st of May 2021.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Graphics]
Text on screen:
Enter as a team of up to 5
5 diverse kid emoji’s pop up on screen next to Reema
Text on screen:
Or as an individual
4 of the emojis disappear leaving just one.
[Voice of Reema]
You can enter as a team of up to 5 people or as an individual.[Video footage]
3 kids around a table working together on a tablet.
Shot of a girl working alone at a desk being making a ‘yes!’ gesture with her hands.
[Voice of Reema]
If you are already in a team but would prefer to enter on your own you are welcome to.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Voice of Reema]
If you’re new to the Bright Ideas Challenge or simply looking for a refresher continue listening to get some useful background information on the challenge we are setting .
[Video footage]
Traffic light emoji pops up accompanied with text:
Made a start on your entry?
Fast forward emoji pops up accompanied with text:
Skip to 3:34: “Coming up with your idea”
A running girl emoji and finish flag pop up next to each other
[Video footage]
A grey background with Reema in front speaking to the camera.
[Voice of Reema]
Or if you’ve made a start on your entry, skip forward a minute or two where I’ll be talking through how you can get your entries across the finish line.
[Video footage]
Drawn animation of a hand filling in a form that says on top: Bright Ideas Entry Form. Followed by 2 screenshots of a video coming in from the sides. First video says: ‘Video 2: Future cities’, second video says: ‘Video 3: Future Technologies’. Screenshot of a page showing the Research help: Student guidance.
[Voice of Reema]
Either way make sure you have the following resources to hand. The Bright Ideas Challenge entry form. The future cities and future technologies videos. The research guide.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Voice of Reema]
These are there to give you some handy inspiration about challenges and ideas you could explore.
[Video footage]
Drawing of a cloud connected with wires. The cloud has a text saying: Identifying the energy problem you want to solve.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Voice of Reema]
Okay first up, let’s set the scene.
[Video footage]
A busy shopping street fast forwarded followed by a fly over a city with high rising buildings. A night scene of a busy city with lights on with 2 bridges over the water with traffic. Flying over skyscrapers and lots of people on a sidewalk. A hand increasing the temperature on a thermostat. Water flowing through a man-made dam. Windmills rotating. Flying over a field of solar panels. Top view on the busy Shibuya crossing in Japan. Fast forwarded pan in a grocery store. Someone taking a package from a grocery store cooling rack. Construction workers building on top of a building. Cars driving on a highway.
Child learning from a schoolbook over candlelight. Busy streets with lots of people walking around. A hand raising the temperature on a thermostat. Night skyline of a high rising cityscape. Wintery scene on one of the arctics.
[Voice of Reema]
Imagine it’s the year 2050 you’re living in a busy highly populated city. What will it look like and how will it be powered to become a vibrant healthy and clean place to live? As populations grow and thrive demand for energy grows as well energy to refrigerate food and medicines, to build roads and hospitals, to transport goods around the world and to enable access to better education and job opportunities. But this increasing demand for energy is contributing to rising pressure on our climate.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Graphics]
Text on screen:
Creative ideas
Related emoji’s pop up on screen next to Reema
[Graphics]
An investigator emoji pops up
[Graphics]
A picture of a city emoji pops up.
A small neighbourhood is build with several building emojis followed by a waving girl emoji.
[Voice of Reema]
That’s why for the Bright ideas challenge we’re looking for your creative ideas to power these future cities more efficiently. Now, it’s time for you to decide on the challenge you would like to solve. You could think about some of the information I just shared…
[Graphics]
Next to Reema an investigator emoji pops up
[Voice of Reema]
or do your own research.
[Graphics]
Next to Reema a picture of a city emoji pops up.
A small neighbourhood is build with several building emojis followed by a waving girl emoji.
[Voice of Reema]
Feel free to make it specific to a particular city, even your own, here are just some examples of the amazing ideas we’ve seen from previous years winners.
[Video footage]
Women walking into an office. Only her feet are visible when she walks through a revolving door. A man walking on a street crossing. Man passing a busy street with tram lines. Pedestrians on the street in China. A shot of a big city with high rising buildings. A rooftop garden with a scarecrow. Seagulls flying above a dumping ground. A hand turning on a light switch and the lamp lighting up in the background. Waterfall. Bioluminescent flowers in a forest. Timelapse of car driver’s view going through tunnels and roads. Top View of a very greenforest zooming out.
[Voice of Reema]
Flooring that captures the connective energy of people walking on it, in busy high trafficked areas. High rise buildings with rooftop allotments and bioreactors that process waste into energy. Man-made waterfalls that divert existing rivers and harness the hydropower created.
Bioluminescent plants that light up buildings and roads whilst reducing carbon dioxide levels and improving air quality.
[Video footage]
A screenshot of a video is shown. This video says: Video 2: Future cities. After this Drawn animation of a hand filling in a form that says on top: Bright Ideas Entry Form.
Text appearing next to entry form:
Use plenty of detail.
Justify the challenge you’ve chosen
[Voice of Reema]
For more inspiration on problems to focus on check out the future cities video. Once you have decided on the problem you want to solve, complete question one of your entry form.Make sure you describe it in plenty of detail and justify why it’s important to address this challenge.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Graphics]
Next to Reema a pause button shows up with the text:
Pause here and resume when you’ve answered question 1!
[Voice of Reema]
When you’re ready to move on resume this video.
[Video footage]
Drawing of a cloud connected with wires.
The cloud has a text saying: Coming up with your idea
[Video footage]
A grey background with Reema in front speaking to the camera.
[Graphics]
Next to Reema a lightbulb emoji pops up
It turns into a moving thinking smiley emoji with a questionmark
[Voice of Reema]
Okay so you now know the challenge you want to take on but how will you solve it.
[Video footage]
A hand holding a piece of paper with a blueprint of an idea. A girl connecting wires to a device. Boy showing a rocket launch with a pen followed by a test in a field outside where he uses a bicycle air pump to launch a bottle. A women’s hand touching a test setup of a bridge in house. A young girl touching her phone. A line of people touching tablets in a holder. City views at night with flickering lights. Top view on a highway flyover with cars driving. Top view of cars, London buses and train traffic. A family driving in a car. Two cyclists cycling through a landscape. An aquaponics farmer standing with his feet in the water grabbing some plants. A greenery growing plants horizontally. Two hand watering a small plant in the ground.
[Voice of Reema]
This is where you come up with a creative innovative solution to this energy problem. For example: could an app be developed to help people change their behaviours to save energy, could buildings be designed to be more energy efficient. Could travel be made more efficient, how might people go to school, work, shopping and holiday. Could new farming techniques like aquaponics, vertical farming and sustainable agriculture be used to stock our supermarkets more efficiently.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Voice of Reema]
These are just some of the ideas you could explore depending on the problem you have chosen. For more inspiration on ideas to explore,
[Video footage]
A screenshot of a video is shown. This video says: Video 3: Future Technologies. After this Reema comes back in front of the blue backdrop.
[Voice of Reema]
For more inspiration on ideas to explore, check out the future technologies video.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Graphics]
Next to Reema an animation of an entry form fades up and question 2 and 3 are filled in.
[Voice of Reema]
Once you’ve come up with an idea and done research on how you would develop it complete questions 2 to 4 on your entry form.
[Video footage]
Drawn animation of a laptop with a stacking of books piling up besides. Books move behind the laptop and on the screen appears a website page from Shell. The research guide shows up next.
Reema comes back in front of the grey backdrop.
[Voice of Reema]
Make sure your idea is backed up with evidence you can reference the sources you have used. For more advice check out the research guide in your digital pack.
[Graphics]
Next to Reema text appears saying:
Make sure you communicate your idea Clearly & creatively
[Voice of Reema]
The judges will also be looking at how you have communicated your idea clearly and creatively.
[Video footage]
A blue background show a peeled of piece with a text behind it appearing. Text says: Check terms and conditions for rules on submitting extra materials. A drawn animation shows a hand adding 4 post-it notes. Saying, Videos, Drawings, Photographs and Models. A stamp put on top of this says in red the word Optional.
[Voice of Reema]
If you’ve got time why not make some supporting materials to bring your entry to life. These could be drawings videos, computer designs, even 3D models. If you don’t have time don’t worry, these aren’t an essential part of your entry.
[Video footage]
A blue background with Reema in front speaking to the camera.
[Graphics]
Next to Reema a pause button shows up with the text:
Pause here and resume when you’ve answered question 2 and 3!
[Voice of Reema]
You are now nearly ready to submit. When you have finished questions 2 to 4 resume this video.
[Video footage]
Drawing of a cloud connected with wires. The cloud has a text saying: Submitting an entry.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Graphics]
Text on screen:
Congrats!
Related emoji’s pop up on screen next to Reema.
An entry form appears and turns into an envelope that’s being send
A photo camera emoji pops up and starts to flash. Then a paperclip emoji pops up followed by emojis related to supporting materials.
[Voice of Reema]
Congrats! You’re nearly there with completing and submitting your entry to the Bright Ideas Challenge. Now all you have to do is email your completed entry form to your teacher either do this yourself or ask an adult to do it for you. Remember to take photos and attach files of any supporting materials you’ve made.
[Video footage]
The opening animation comes back with the drawing of city skyline with the text saying The Bright Ideas Challenge, Good luck! Remember to submit entries by 5 pm, Friday 21st May 2021.
[Voice of Reema]
And that’s it, you’re ready to enter. We’ll be shortlisting our winners over the next few months and you’ll get an update from us about this in May.
[Video footage]
A grey background with Reema in front speaking to the camera.
[Voice of Reema]
Thanks for entering and best of luck!
They can also use this handy guide to help them with their research:
For a digital pack that brings together all the materials students will need to take part in the competition remotely, email us at shellschoolsteam@hopscotchconsulting.co.uk.
Submit your entries
To enter, send students’ Bright Ideas Entry Forms and the Teacher Cover Sheet to shellschoolsteam@hopscotchconsulting.co.uk.
The Bright Ideas Challenge closes at 5pm on Friday May 21, 2021.
