Shell UK is delighted to announce our new programme for energy start-ups – Shell StartUp Engine UK – in partnership with Unreasonable Group (Unreasonable). The initiative sits within Shell UK’s portfolio of programmes contributing to society and the communities where we operate. It complements Shell’s wider efforts on building an entrepreneurial ecosystem locally and globally.

The programme focuses on scale and growth-stage start-ups that are best placed to accelerate a fair and just energy transition, improve access to energy and help consumers make smarter energy choices. CEOs of these start-ups will benefit from high-profile mentorship, access to potential investors and partners and being part of the Shell and Unreasonable start-up communities. It’s exactly these start-ups that can and will play a critical role in enabling clean and resilient growth in the future.

The programme is built on Unreasonable's strengths, experience and expertise in curating ecosystems of support for entrepreneurs solving some of the world's most intractable social and environmental challenges. They do this by forging partnerships with multinationals and large foundations to host highly immersive programmes that catalyse and scale entrepreneurial solutions globally.

The programme will be delivered over 12 months to give Shell and Unreasonable an opportunity to test new ways of supporting entrepreneurs in the energy space building on Shell’s significant legacy in this area. The programme will initially focus on up to 30 start-ups operating in or entering the UK energy market.

Our legacy of supporting entrepreneurs

The new UK programme is part of our larger global energy accelerator Shell StartUp Engine. In the UK, it replaces Shell LiveWIRE and Shell Springboard programmes which ran for 38 and 15 years respectively and helped hundreds of entrepreneurs to set up sustainable, innovative and ultimately scalable businesses. Some of our recent alumni include Farm-Hand, LettUs Grow, Aceleron Energy, Brill Power, MiAlgae and Seawater Greenhouse. Our new programme builds on that experience and is designed to meet the needs of entrepreneurs helping to accelerate the UK energy transition and is in line with Shell’s own ambitions to deliver more and cleaner energy. 

Our wider innovation ecosystem

Shell has long been an innovator and encourages innovation through a variety of initiatives and investments. Over four decades, we have developed six collaborative programmes. These combine the entrepreneurial spirit of reaching out, working differently and moving faster, with the drive for innovation: learning from each other, adapting existing technologies and creating new ones. The programmes fall into two categories: those with a business focus (Shell Ventures, Shell GameChanger, Shell TechWorks and Shell Research Alliance) and those with a social focus (Shell StartUp Engine and Shell LiveWIRE). They range from joint research and development to encouraging entrepreneurship in local communities. Learn more about the programmes here.

Find out more

Our programme offering

Our programme provides access to high-quality mentors, potential investors and business partners and a supportive start-up community.

Join our programme

We’re looking for start-ups that are best placed to accelerate the UK energy transition.

Our Portfolio

Our programme participants are best placed to play a critical role in enabling clean and resilient growth in the future.

Featured Content

Our Response to Climate Change

Tackling climate change while meeting the world’s energy needs is one of the greatest challenges faced by society. Shell fully supports the goals of the Paris Agreement and the UK Government’s ambitious target of net zero emissions by 2050.

Shell Ventures

Shell Ventures is helping to grow start-ups with disruptive and cleaner energy. It invests in companies that reduce costs, lower emissions and electrify our energy system.

Shell GameChanger

Shell’s GameChanger programme works with start-ups and businesses on unproven early-stage ideas with the potential to impact the future of energy.