Together with Jamie we’ve created a fantastic new selection of products. We’ve gone the extra mile to give you a bigger, better choice* – with more than 80 new products on sale in over 500 of Shell’s service stations across the UK.
Go on, call in to your local Shell service station today for a delicious bite to eat.
Introducing the new Jamie Oliver deli by Shell – helping busy people eat well on the go. Our tasty sarnies, deli selection and salads are made with great ingredients, honestly sourced and put together with love and care.
Now you can find great food on the road, wherever you’re heading.
Jamie Oliver Deli by Shell - A Tasty Classic
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If you drop into the Jamie Oliver Deli by Shell now,
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weÕve got a new ham sandwich,
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but, not as you know it,
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and it starts here with a zingy piccalilli,
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and it goes so well with beautiful pulled Ham Hock.
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Cheddar, lovely flavour there,
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a few slices of tomato,
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and a little wodge of spinach.
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Beautiful.
Jamie Oliver Deli by Shell - Ultimate Flavours
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This is a great one,
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a beautiful, roasted veg, mediterranean wrap,
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weÕre using kinda like a flat bread, a tortilla,
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weÕre gonna dollop that ricotta, with a little yoghurt,
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and some lovely delicate chives,
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on top of that the roasted veg.
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Squash. Red onions. Courgettes. Red and yellow peppers.
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Kalamata olives. Chilies.
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A nice wodge of beautiful baby spinach.
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And that is one of a whole range,
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in the Jamie Oliver Deli by Shell.
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So next time you get hungry,
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pop in and have a little try.
Jamie Oliver deli by Shell's deliciously new banana bread
Title: Jamie Oliver Teaser Banana Bread 16x9
Duration: 0:06 minutes
Description:
A short video of chia seeds falling on a mound of flour, other baking ingredients, and two slices of banana bread.
[Background music plays]
Bright, uplifting music plays.
[Video footage]
Scene showing a mound of flour, from the side, with chia seeds pouring on top of it. An out of focus bowl of dates is in the foreground, and an out of focus box of eggs and bunch of bananas are in the background.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Aerial shot of chia seeds continuing to pour onto mound of flour, which sits on a white surface amongst two bananas, some dates, a box of eggs, and a small bowl of walnuts.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Camera zooms in on a still of two slices of baked banana bread sitting on a light grey marble kitchen surface. Various seeds, walnuts and banana slices surround the banana bread.
[Text displays]
JAMIE OLIVER deli by Shell logo appears at the top of the screen.
Shell logo with GO WELL white text appears on the bottom right of the screen.
BANANA BREAD AVAILABLE NOW white text appears in the middle of the screen.
Subject to availability. See www.Shell.co.uk/Jamie Oliver for more information. Small white text appears at the bottom of the screen.
[Background music plays]
Bright, uplifting music plays and ends abruptly.
[Video footage]
Scene with chia seeds pouring onto mound of flour, shot from the side, plays in fast-paced reverse motion.
Jamie Oliver deli by Shell - Salmon Salad
Title: Jamie Oliver Teaser Salmon Salad 16x9
Duration: 0:11 minutes
Description:
A short video of the various fresh ingredients that go into the Asian Salmon Salad.
[Background music plays]
Bright, uplifting music plays.
[Video footage]
Red chillies fall and bounce on a white surface, shot from the side.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Close-up of male hand squeezing a piece of chopped lime, lime juice squirts out.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Close up of cooked salmon tearing apart, then forming back together in reverse motion.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Male hands pull apart cooked salmon in slow motion.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Aerial shot of several limes rolling over a few chillies on a light grey marble surface. Scene goes back and forth in reverse motion twice.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Aerial shot of various cooked and fresh food including ginger, chopped lime, fresh coriander, cooked salmon fillets, red cabbage, a carrot, spring onions, a chilli, a bowl of grains, a small bowl of seeds and a small bowl of chilli sauce. Black seeds fall from out of shot towards the other ingredients.
[Background music plays]
Bright, uplifting music continues to play.
[Video footage]
Side shot of black seeds falling towards out of focus fresh ingredients.
[Background music plays]
Bright, uplifting music plays and ends abruptly.
[Video footage]
Aerial shot of various cooked and fresh food. The last of the black seeds fall until all is still.
[Text displays]
JAMIE OLIVER deli by Shell logo appears at the top of the screen.
Shell logo with GO WELL white text appears on the bottom right of the screen.
ASIAN SALMON SALAD AVAILABLE NOW white text appears in the middle of the screen.
Subject to availability. See www.Shell.co.uk/Jamie Oliver for more information. Small white text appears at the bottom of the screen.
Mediterranean roast veg & ricotta wrap - Including a whole portion of your daily fruit and veg, this rainbow wrap is the perfect balance of sweet roast veg and creamy ricotta – it really hits the spot.
Duration: 1:59 minutes
Description:
A short video of Jamie Oliver talking us through how to make a Ricotta and Roast Veg Wrap.
TBC
[Video footage]
Jamie in his kitchen, standing at the workstation, chopping chives on a chopping board with a knife. Fresh ingredients are dotted around the kitchen.
[Jamie Oliver]
Hey guys. So, like millions of drivers and passengers every single day on the roads
[Video footage]
Jamie stops chopping and continues to address the audience with the knife in his hand.
[Jamie Oliver]
you know getting some food on the go
[Video footage]
Close-up of Jamie placing slices of boiled egg on top of bread and capers, chopping tomatoes, adding thick ham on bread with mustard, pressing everything together as a sandwich with the addition of cheese and fresh greens, and cutting the sandwich in half.
[Jamie Oliver]
can be a bit of a hassle, and it can be a real challenge to get something delicious and that's trusted, and that is why I've collaborated with Shell. I've tried to
[Video footage]
Cut back to Jamie addressing audience.
[Jamie Oliver]
bring you loads more choice, better ingredients, great combinations and this one, this is a great one. This is basically a roasted veg wrap with ricotta cheese, delicious! So let me show you what's in it.
[Video footage]
Cut to close-up of Jamie chopping chives.
[Jamie Oliver]
I've got some lovely chives here,
[Video footage]
Cut to Jamie at the workstation, still chopping.
[Jamie Oliver]
just finely slice those.
[Video footage]
Cut to close-up of Jamie gathering chopped chives in his hands and walking out of shot.
[Jamie Oliver]
So, this dish starts with the ricotta.
[Video footage]
Cut to Jamie addressing the audience with the chives in his left hand and stirring a bowl of ricotta and yoghurt with his right hand.
[Jamie Oliver]
Now, ricotta is a fantastic Italian cheese.
[Video footage]
Close-up of Jamie sprinkling the chives into the bowl of ricotta and yoghurt and placing a tablespoon into the bowl.
[Jamie Oliver]
And with a little yogurt and some lovely, delicate chives,
[Video footage]
Jamie mixing the chives and the ricotta with yoghurt.
[Jamie Oliver]
cracked black pepper
[Video footage]
Close-up of Jamie mixing the chives and the ricotta with yoghurt, turning the bowl.
[Jamie Oliver]
and we'll get that
[Video footage]
Jamie stirring the chives and the ricotta with yoghurt.
[Jamie Oliver]
mixed up
[Video footage]
Close-up of Jamie mixing the chives and the ricotta with yoghurt.
[Jamie Oliver]
and that becomes the base
[Video footage]
Jamie stops mixing and reaches to his left on the table.
[Jamie Oliver]
to this wrap. Now,
[Video footage]
Close-up of Jamie picking up a tortilla from a pile of tortillas on the table and then turning it over in his hands.
[Jamie Oliver]
we're using kind of like a flatbread, a tortilla, and this has got spinach and parsley in it.
[Video footage]
Close-up of Jamie spooning the chive, ricotta and yoghurt mixture onto the tortilla, which sits on the chopping board.
Close-up of Jamie spreading the mixture on the tortilla.
[Jamie Oliver]
We're gonna dollop that ricotta and it's a really brilliant carrier of flavours. Put it out in like a little semicircle.
[Video footage]
Cut back to Jamie addressing the audience whilst mixing a large bowl of chopped vegetables that he’s holding with his left hand.
[Jamie Oliver]
On top of that we're gonna put the
[Video footage]
Close-up of Jamie mixing the bowl of chopped vegetables.
[Jamie Oliver]
beautiful roasted veg and in this we've got a lovely mixture... squash,
[Video footage]
Cut back to Jamie addressing audience, spooning the vegetables on to the tortilla.
[Jamie Oliver]
red onions, courgettes, red and yellow peppers. We've got Kalamata olives
[Video footage]
Close-up of Jamie spooning the vegetables on to the wrap.
Close-up of Jamie adding spinach on to the wrap.
[Jamie Oliver]
that have been sliced, we've got chillies, sage, garlic. And then we've got a nice handful of spinach going on top like that. Like that.
[Video footage]
Cut back to Jamie addressing the audience.
Jamie starts to roll the wrap.
[Jamie Oliver]
And then comes the technical bit. We want to wrap it.
[Video footage]
Close-up of Jamie wrapping the wrap.
[Jamie Oliver]
So take the wrap over, kind of bring it back a little bit, so it's nice and tight
[Video footage]
Cut to Jamie wrapping the sides of the wrap.
[Jamie Oliver]
and in with the sides, in with the sides
[Video footage]
Close-up of Jamie rolling up the wrap.
[Jamie Oliver]
and roll it up like that and there you go.
[Video footage]
Cut back to Jamie cutting the wrap at an angle.
[Jamie Oliver]
I want to cut it in half now at a slight angle
[Video footage]
Close-up of Jamie cutting the wrap in half and moving the halves to show the filling.
Close-up of filling.
[Jamie Oliver]
and look at that! A beautiful roasted veg Mediterranean wrap with ricotta cheese.
[Video footage]
Cut back to Jamie addressing the audience and pointing at the wrap.
[Jamie Oliver]
In there is at least one of your five fruit and veg a day.
[Video footage]
Close-up of filling.
[Jamie Oliver]
And that is one of a whole range
[Video footage]
Cut back to Jamie addressing the audience with animated hand gestures.
[Jamie Oliver]
of delicious sandwiches, salads and all kinds of things in the Jamie Oliver deli by Shell. So next time
you get hungry, pop in and see us, and have a little try.
[Video footage]
Upbeat piano music. Close-up of Jamie moving the two halves of the wrap to show the filling.
[Text displays]
Jamie Oliver deli by Shell logo
GREAT FOOD TO GO
WHEREVER YOU’RE HEADING
Shell logo
GO WELL
Subject to availability. See www.Shell.co.uk/JamieOliver for more information.
Egg, tomato, capers & mayo sarnie - You can’t beat a posh egg sarnie, made with beautiful free-range eggs and tasty oatmeal bread. We've added watercress and tomato to boost your daily fruit and veg, and the little capers are a joy!
Duration: 1:54 minutes
A short video of Jamie Oliver talking us through the Jamie Oliver deli by Shell Egg Mayo Sandwich.
Egg Mayo Sandwich Longform Transcript
[Video footage]
Jamie in his kitchen, standing at the workstation with chopping board and knife at the ready. Fresh ingredients are dotted around the kitchen. As he talks, he gesticulates passionately.
[Jamie Oliver]
Millions of us eat on the go every single day, and it can be a real challenge to get something delicious and that’s trusted for you and your friends and your family.
[Video footage]
Punch in on Jamie. Jamie Oliver deli by Shell logo top left, GO WELL Shell logo bottom right.
[Jamie Oliver]
So that’s why I’ve collaborated with Shell,
[Video footage]
Jamie spoons from a bowl onto a wrap, which has been prepped with a tasty-looking sauce.
[Jamie Oliver]
to get some incredible ingredients
[Video footage]
Close-up of two wrap halves, appetising and fresh.
[Jamie Oliver]
and put beautiful twists
[Video footage]
Jamie layering ham hock on an open sandwich, prepped with bright yellow mustard.
[Jamie Oliver]
on some great old classics.
[Video footage]
Close-up of Jamie picking up a handful of fresh watercress.
[Video footage]
Jamie at the workstation, ready to prepare egg sandwich.
[Jamie Oliver]
So, I’m going to show you the egg sandwich – standard, right? Not anymore.
[Video footage]
Close-up of sliced bread.
[Jamie Oliver]
So we’ll start with the bread.
[Video footage]
Close-up of Jamie slicing bread.
[Jamie Oliver]
And this particular one has got some brown in, some oatmeal,
[Video footage]
Jamie at the workstation, preparing sandwich.
[Jamie Oliver]
and it is just delicious. You got a more malty, toasty flavour,
[Video footage]
Close-up of mayonnaise in a bowl.
[Jamie Oliver]
and then of course we’ve got lovely mayonnaise
[Video footage]
Knife spreading mayonnaise on bread. Punch-out to Jamie spreading.
[Jamie Oliver]
made with free-range eggs. And then to put a twist straight in at the beginning,
[Video footage]
Close-up of capers in a bowl.
[Jamie Oliver]
I’m going to get some fantastic capers, whole, just sprinkled in like that.
[Video footage]
Close-up of Jamie sprinkling capers on bread.
[Jamie Oliver]
When you eat it, you get these little explosions of flavour,
[Video footage]
Punch-out to Jamie sprinkling capers.
[Jamie Oliver]
amazing.
[Video footage]
Close-up of Jamie sprinkling capers on bread. Punch-out to Jamie, talking passionately about sandwich. Punch-in on Jamie.
[Jamie Oliver]
Now with the egg sandwich, many of them are mushed-up, forked-up, put through a mayonnaise, they can be a bit soggy. I don’t want that for you. I want you to see what you’re going to get.
[Video footage]
Close-up of Jamie taking a freshly-peeled egg from a bowl.
[Jamie Oliver]
So I’ve got gorgeous free-range eggs from
[Video footage]
Punch-out to Jamie talking about eggs.
[Jamie Oliver]
trusted farms that we love,
[Video footage]
Close-up of Jamie putting egg in slicer.
[Jamie Oliver]
and they’ve been cooked to perfection. So we’re going to get an old slicer like this – me Nan used to have one of these.
[Video footage]
Punch-out to Jamie preparing sandwich. Close-up of Jamie laying slices of egg in sandwich.
[Jamie Oliver]
So by slicing it, we get a completely different look.
[Video footage]
Punch-out to Jamie preparing sandwich.
[Jamie Oliver]
You can see what you’re getting,
[Video footage]
Close-up of Jamie laying slices of egg in sandwich.
[Jamie Oliver]
and the texture is much, much nicer.
[Video footage]
Punch-out to Jamie talking about preparing sandwich.
[Jamie Oliver]
And then next, some sweet delicious tomatoes.
[Video footage]
Close-up of Jamie slicing tomatoes.
[Jamie Oliver]
And, look, I’m always looking to get more veggies in there, more goodness, more nutrients,
[Video footage]
Punch-out to Jamie talking preparing sandwich.
[Jamie Oliver]
but the flavour combo is everything.
[Video footage]
Close-ups of Jamie laying slices of tomato in sandwich.
[Jamie Oliver]
So a lovely, ripe tomato laid out on top,
[Video footage]
Jamie taking a handful of fresh watercress and placing in sandwich. Close-up.
[Jamie Oliver]
and then a nice, little wodge of peppery watercress. And that’s it.
[Video footage]
Jamie places bread on top of sandwich. Pushes down firmly once. Close-up of cutting sandwich in half. Punch-out to Jamie arranging sandwich halves.
[Jamie Oliver]
Little bit of the bread on top, cut in half… come on!
[Video footage]
Close-up of tasty-looking sandwich filling. Jamie arranges sandwich halves on the chopping board.
[Jamie Oliver]
Sometimes a well-made sandwich,
[Video footage]
Close-ups of Jamie arranging and stacking sandwich halves.
[Jamie Oliver]
made with love and care is a thing of joy.
[Video footage]
Punch-out to Jamie promoting Jamie Oliver deli by Shell range.
[Jamie Oliver]
So next time you get hungry on the go, why not check out the Jamie Oliver deli by Shell, and see the whole range?
I think you’re going to like it.
[Video footage]
Jamie takes a healthy bite of sandwich. Makes a ‘mmm, that’s good’ expression. Close-up of tasty-looking sandwich half.
JAMIE OLIVER deli by Shell logo middle top.
Supers:
GREAT FOOD TO GO
WHEREVER YOU’RE HEADING
Shell logo
GO WELL
Subject to availability. See www.Shell.co.uk/JamieOliver for more information.
Jamie Oliver deli by Shell – announcement
Duration: 1:40 minutes
Description:
A short video of Jamie Oliver talking us through the Jamie Oliver deli by Shell partnership
KALEWEBSITE_PTC_EDIT_JB_v6Transcript
[Background music plays]
Bright, upbeat backing music
[Video footage]
Jamie in his kitchen, standing at the workstation with chopping board and knife at the ready. Fresh ingredients are dotted around the kitchen.
[Jamie Oliver]
Hi guys, hope you’re well. Jamie Oliver here. So, I wanted to take this opportunity on Shell’s website to tell you
[Video footage]
Close-up of chopped, fresh ingredients – red pepper, yellow pepper, courgette and red onion – in a bowl.
[Jamie Oliver]
about my partnership and
[Video footage]
Jamie spoons from the bowl onto a wrap, which has been prepped with a tasty-looking sauce.
[Jamie Oliver]
collaboration in the
[Video footage]
Cut to close-up of Jamie adding fresh spinach leaves to the wrap.
[Jamie Oliver]
Jamie Oliver deli by Shell.
[Video footage]
Cut to Jamie addressing audience, impassioned and using hand gestures.
[Jamie Oliver]
It’s really simple, we want to help you guys have more choice, more quality, more flavour. We want it to be clean and clear, and help you guys. There’s so many of you, millions of you, every single week going around the country who are trying to grab food on the go, and we want to do it better.
[Video footage]
Close-up of Jamie holding a sandwich.
[Jamie Oliver]
To really give the
[Video footage]
Close-up of two wrap halves, appetising and fresh. Slow zoom in.
[Jamie Oliver]
British public and workers, parents,
[Video footage]
Cut back to Jamie addressing audience.
[Jamie Oliver]
grafters, and school kids – whoever’s using the forecourts a trusted place to get better food.
[Video footage]
Punch in on Jamie addressing audience.
[Jamie Oliver]
Now food on the go has always been kind of related with fast food, junk food.
[Video footage]
Close-up of open sandwich being prepared. Sliced tomatoes on slices of egg.
[Jamie Oliver]
You know, it’s been in need of a little pushing up.
[Video footage]
Two sandwich halves stacked one on top of the other. Tomatoes in foreground, as well as slices on chopping board. Jamie is lifting the full, appetising sandwich halves with both hands. Cut back to Jamie addressing audience.
[Jamie Oliver]
Often, you know, these things are about indulgence.
[Video footage]
Close-up of mini sausage rolls raising in oven.
[Jamie Oliver]
Great, we’ll still have indulgent items.
[Video footage]
Cut back to Jamie addressing audience.
[Jamie Oliver]
But I wanted to give you some really nice fresh options. You know, really push things like the sandwiches, the wraps, the salads, the sushi, hotpots, and get more veg in there.
[Video footage]
Jamie spooning fresh ingredients from a bowl.
[Jamie Oliver]
More fruit and more veg, more colour.
[Video footage]
Close-up of Jamie slicing tomato.
Close-up of Jamie dicing spring onion.
[Jamie Oliver]
And really be conscious of things like lowering salt,
[Video footage]
Cut back to Jamie addressing audience.
[Jamie Oliver]
fat and sugar.
[Video footage]
Jamie layering ham hock on an open sandwich, prepped with bright yellow mustard.
[Jamie Oliver]
The sourcing and the ethics
[Video footage]
Cut back to Jamie addressing audience.
[Jamie Oliver]
behind it is better.
[Video footage]
Close-up of two halves of a wrap. Jamie positioning to show filling.
[Jamie Oliver]
There’s nutritional information colour-coded on the front of the pack,
[Video footage]
Close-up of wraps, showing tasty filling.
[Jamie Oliver]
and it’s really clear, and very tasty.
[Video footage]
Cut back to Jamie addressing audience.
[Jamie Oliver]
So there you go guys, let’s see where we go. You’re part of the story as well, it’s not just me. I have me and my team deeply embedded in this. And of course we’ll be listening, we’ll be listening to you. Not everything we’re going to do is going to work, but I’m going to do my very best with everything I’ve learnt over the last 20 years to serve you well. So that’s it! Take care, guys. Lots of love, and I hope you have a great day.
[Video footage]
Jamie spooning fresh ingredients from a bowl.
[Text displays]
Jamie Oliver deli by Shell logo
GREAT FOOD TO GO
WHEREVER YOU’RE HEADING
Shell logo
GO WELL
Introducing our new COMBO DEALS.
In the name of bigger and better choice*, we’ve taken the meal deal up a gear with two brilliant options – the Classic Combo and the Ultimate Combo. Choose a Classic or Ultimate Jamie Oliver deli by Shell main, then make your combo with any selected snack and drink.
Find out more
We’re proud to announce that Jamie Oliver deli by Shell has won Food To Go & Sandwich En-Route Retailer 2019.
The British Sandwich and Food to Go Industry Awards (The Sammies) recognise the best in food on-the-go businesses across the country.
Try our Combo Mains.
The mains in our Classic Combo Deals are all tasty bites from Jamie Oliver deli by Shell.
Take your pick from a selection of twin sandwiches.There are classics like the BLT, a delicious Three-Cheese Coleslaw number, a clever horseradish & red onion twist on the Tuna Mayo and so much more.
Call in to Go Combo!
The mains in our Ultimate Combo Deal are all tasty bites from Jamie Oliver deli by Shell.
Take your pick from selected wraps, flatbreads, triple sandwiches and more.There are chilled Chicken & Bacon flatbreads, hot sandwiches like Cheesy Tuna Melt and lots more next-level choices.
Call in to Go Combo!
As well as our Combo Mains, we have some other great Jamie Oliver deli by Shell options too.
Get stuck in and enjoy the epic Beetroot, Houmous, Falafel & Couscous Salad mix – warming harissa dressing, giant couscous and earthy beetroot houmous – every mouthful is different.
Call in to see what else you can find!
You’ll find plenty of juicy tomato in this sandwich – so delicious with black pepper mayo. The perfect match with bacon and crispy lettuce, it’s the dream combo.
Including a whole portion of your daily fruit and veg, this rainbow wrap is the perfect balance of sweet roast veg and creamy ricotta – it really hits the spot.
An epic mix of sweet potato falafel, warming harissa dressing, giant couscous and earthy beetroot houmous – every mouthful is different. Get stuck in and enjoy!.
We’re proud of the food in our new range, and the work we’ve done to really take it up a gear. It’s all about big flavours, fresh ideas and clever twists.
There’s the classics, such as sandwiches and wraps, that have been given a Jamie update, alongside a brand new selection of delicious products including salads, sushi, hot pots and a range just for kids. There’s something for everyone, including revamped indulgent items alongside these new, delicious alternatives.
You’ll find plenty of tasty choices for your journey, at breakfast and lunch. Jamie has been closely involved in creating the recipes and testing all the food that we’re serving in our brand new range. This is great food, made with love and care.
You can find Jamie Oliver deli by Shell and a tasty bite to eat at your nearest Shell service station. Call in for some exciting flavours!
* Bigger, better choice, nutritional details – when compared to previous deli2go range or other previous food offering.
All Combo Deals are subject to availability.
