There are more cars on the world’s roads than ever. More drivers are recognising the need to cut carbon emissions and address air quality challenges. One possible solution is hydrogen.
Could a car’s only emission be water?
With more cars on the world’s roads than ever, new fuels are needed that can help to reduce emissions from transport and improve air quality. One of these is hydrogen, which can swap traditionally-powered car exhaust emissions for water vapour.
Watch: How can a car’s only emission be water?
Read the transcript
Title: Shell Better Energy Future Hydrogen Future Fuels KM
Duration: 45”
Hydrogen Future Fuels transcript
(Shell track plays)
(Animated sequence)
Open on a light purple screen with a blue text box in the centre
(Text display)
VO & super: How can a car’s only emission be water?
(Animated sequence)
The box expands to include all the copy and an animation of both a car & a water droplet, connecting to the highlighted words.
(VO)
With the number of vehicles on our roads still growing, Shell is developing cleaner ways to help people get around.
(VO)
Like cars powered by hydrogen.
(Animated sequence)
We see a Hydrogen car driving
(Super)
Cars powered by hydrogen
(VO)
Hydrogen fuel cells drive motors which give all the performance of a conventional car…
(Animated sequence)
The hydrogen car continues to drive with the fuel cell and motor being pulled out
(Super)
Fuel cell
Motor
(VO)
…that can be fully refuelled in minutes
(Animated sequence)
The car is being refuelled at a Hydrogen station, we see a Shell pump and a stop clock timing it
(VO)
…with a range of more than 500km.
(Super)
500km
(VO)
And the only emission? H20. Water.
(Animated sequence)
The hydrogen car drives and a yellow circle appears with a visual of water coming out of the exhaust onto a hand, the H20 symbol appears
(Super)
Water
(VO)
Shell is developing hydrogen fuel stations in California and across Germany and the UK…
(Animated sequence)
We see a town with the H2 symbol being pulled out along with the Shell logo. A map of the US, UK & Germany appear along side
(VO)
…in addition to developing and supplying a range of other future fuels, like Liquefied Natural Gas and biofuels……as well as charging points for electric vehicles.
(Super)
Future Fuels
LNG
BIO
E.V.
(VO)
These are just some of the ways that Shell is helping to bring better energy to everyone.
(Animated sequence)
A globe with pulling out the UK, China, India, Kenya, Brazil, Germany, and the US
(End frame)
#makethefuture
Shell Pectan
Shell mnemonic
Hydrogen-powered cars work by converting compressed hydrogen into electricity, which powers its engine. This process generates only water vapour and heat emissions.
Hydrogen-fuelled cars are also convenient for drivers. They offer similar performance and acceleration to traditional cars, their fuel cells can recharge quicker than batteries in electric vehicles, and they offer long journey times too. Some models can travel as far as 500 kilometres without running dry.
Shell has already opened hydrogen refuelling stations in the UK and on the west coast of the USA, and there are plans to grow this network even further. We are developing a nationwide network of 400 hydrogen fuelling stations in Germany as part of a joint venture. In the US, we are working with Honda and Toyota to grow California’s hydrogen fuelling system.
Hydrogen, however, is not the only future fuel that can help reduce transport emissions. Battery power, liquefied natural gas (LNG) and advanced biofuels will also play a role in the energy transition. And while the fuels of tomorrow will certainly be different to those of the past, what’s clear is that they will be instrumental in helping bring about a new age of transport.
Want to know more about hydrogen fuel? Here’s TV presenter Sian Welby with our handy guide. We believe hydrogen fuel cell and battery electric vehicles have an important role to play in creating a lower-carbon UK. That’s why we’ve introduced hydrogen refuelling on some of our UK forecourts.
5 things to know about hydrogen fuel with Sian Welby | Shell #MakeTheFuture
Read the transcript
Title: 5 Things to Know About Hydrogen Fuel – with Sian Welby
Duration: 1.54
Description:
A short video describing how Hydrogen fuel works and how it’s more beneficial.
[Background music plays]
Uplifting, guitar and drums track
[Video footage]
Marek stands in front of pump, pointing at Shell logo. Sian comes in from the right.
[Text] Whoosh’ sound effect as text comes on screen
5 THINGS TO KNOW ABOUT
HYDROGEN FUEL
With Sian Welby
Video blurs as title screen comes on. Sound effects as text appears.
1 – HI TO HYDROGEN
Frame slides off to the right
[Video footage]
Sian is centre frame holding a bottle of water. As she speaks, an animation occurs on screen showing us how H2 and O2 combine in fuel cells.
[Sian]
Hydrogen cars are electric cars powered by Hydrogen. Which reacts to the oxygen from the air in what are called fuel cells to produce electricity.
[Video footage]
Zooms out to a shot of Sian and Marek, who is peddling on a bike.
Sian passes Marek the bottle and he drinks from it.
[Sian]
So as long as you keep the hydrogen topped up you’ll keep going.
[Video footage]
Short shot of Malek as he continues peddling. It pauses and blurs.
[Text and sound effect]
2 – NO EMISSION ACCOMPLISHED
Frame slides off to the right
[Video footage]
Sian standing in front of a blue car. She is holding a glass of water.
[Sian]
Hydrogen-powered cars are great for the environment because they don’t produce any harmful emissions. The only emission is H20 – water. Hit it!
[Video footage]
Sian turns as she says ‘hit it!’ to the car. The frame slides to the right and is replaced by a shot of the steering wheel and a ‘H2O’ button which Marek presses.
Sian begins to speak. The frame slides off again, replaced by shot of glass of water under the car.
[Sian]
Also, in the UK Shell uses electricity from 100% renewable sources to make its hydrogen.
[Video footage]
Sian crouching in front of the back of the car. Glass of water can be seen under it.
[Sian]
It’s all part of Shell developing cleaner ways to help people get around.
[Video footage]
Sian reaches for the glass. Cuts to glass of water and Sian grabbing it and then back to Sian, closer than before. She holds up the glass and smiles.
It pauses and blurs
[Text and sound effect]
3 – NO FUSS FILL UP
Frame slides off to the right
[Video footage]
Marek stands with three scientists next to the car. They are dressed in lab coats and glasses, and are holding clipboards. Cut to Sian – she looks at them confused. Quick shot of the four again, then back to Sian. She looks confused but then talks to the camera. She is standing in front of a pump.
[Sian]
Refuelling with hydrogen fuel is as easy and as safe as conventional fuel.
Sian grabs the pump from behind her and passes it to Marek
Just pop the nozzle in and away you go.
[Video footage]
Quick shot of Marek with the three scientists. Cut to behind the scientists. Marek turns to talk to them. Sian is in the back but blurred.
[Marek]
I’m alright actually.
[Video footage]
Shot from over Sian’s shoulder. The scientists turn and walk away. Marek goes to take the pump from Sian.
It pauses and blurs
[Text and sound effect]
4 – H2OW IT’S MADE
Frame slides off to the right
[Video footage]
Marek standing in between car and pump. He is putting the pump into the car and smiling.
[Sian voice over]
The hydrogen here is made and stored on site…
[Marek motions upwards with his head. Camera zooms up to the tall Hydrogen tank with the Shell logo.]
[Sian voice over]
In this tank electricity is used to split water into hydrogen and oxygen.
Animation plays on screen next to the tank, showing H2O, electricity, H2 and O2.
The hydrogen is then stored until you need it.
[Video footage]
Zooms back to Marek. He points to the pump in the car.
It pauses and blurs
[Text and sound effect]
5 – GOING THE DISTANCE
Frame slides off to the right
[Video footage]
Sian and Marek stand side by side. Behind them, we can see the pump and Shell logo. Marek is holding a cardboard sign that says ‘LEEDS’
[Sian]
You can go over 300 miles in a hydrogen car without refuelling. Which is enough to get you from London to Leeds.
Marek switches the sign to ‘LIVERPOOL’
Or Liverpool.
A car drives past behind them as Marek switches the sign to ‘NEWCASTLE’
Or Newcastle. I mean who even hitchhikes these days, come on.
Another car or two drive past behind them.
Marek switches the sign to ‘ME’
Sian tuts and shakes her head
Frame slides off to the right
[Video footage]
Sian stands in front of the car again. The door is open this time.
[Sian]
Those are the main things to know about hydrogen fuel
Cut to a medium shot of Sian
It’s already being used in cars, taxis, trucks, buses even trains. And the more we spread the word the more hydrogen-powered vehicles we’re likely to see.
[Video footage]
Camera follows Sian as she gets inside the car. We see her through the open window.
[Sian]
Because if we’re going to make the move to a lower-carbon UK
She shuts the door. Her arm rests out of the window
We’re going to need more cleaner energy solutions like this.
She pats the side of the car
[Video footage]
Zoom out to watch Sian buckle her seatbelt. Marek is in the driver’s seat. The pump can be seen behind the car.
[Sian]
Ready?
[Marek]
Ready.
[Video footage]
The car slowly starts to drive away
End frame with Shell logo and ‘#MakeTheFuture’ slides on from the top of the screen
Music ends on a twinkling tune
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