Shell Berchem

Title:  102816-Shell Berchem CVP NL_Final_250817 

Duration: 0:58 seconds

Description:

A video showing all of the facilities the Berchem services - good for families, great for truckers.

102816-Shell Berchem CVP NL_Final_250817 – Transcript

[Background music plays]

Upbeat / energetic

 [Text displays]

START: “Welcome to Berchem”, with ‘Welcome to’ spinning round in the different languages

END: Good for families, great for truckers.

[Video footage]

We open to see the Berchem forecourt with a truck arriving at the station, camera pans down.

Our family gets out of the struck towards camera and looks around amazed at the view. The trucker mouths ‘WOW!’.

A photo of the family is taken and freezes into an Instagram post and three thumbs up emojis pop up.

We see a CU of our trucker’s hand putting his card into the petrol pump card machine, selecting all three pumps. Emojis pop up showing one card = 3 pumps.

The trucker pulls out the three pumps and puts three nozzles into the three tanks, one at a time.

We cut to a wide shot of the front of the truck, with the children in the cabin and the mother and father filling the tank either side of the truck, all happily holding out three fingers in the air.

A photo is taken of this scene, again appearing in an Instagram frame with the ‘petrol = 7 mins!!’ emojis and then a firework emoji.

We open to see two hands making a heart shape around the exterior Shell logo. We pan out to see the whole family standing outside the main entrance to the Berchem shop and café. The family post for another photo and the Instagam frame appears again and we see the emojis for ‘petrol = food coffee shower’ pop up. A Euro then appears, which is crossed out.

We then see the family inside the café shop, picking up their food tray at the counter café. A picture is taken and appears in the Instagram frame, showing the ‘food and tick’ emojis.

We see a coffee being poured from a machine and the young boy jumping up and down in front of his dad, our trucker. A picture is taken of the boy giving a thumbs up and appears in the Instagram frame with the coffee and tick emoji flash up.

We cut to the inside of the shower, where our trucker is washing and singing loudly.  We see his family covering their ears outside. A photo is taken of this scene which appears in the Instagram frame, with the shower tick emojis pop up. We then see ‘shower + singing = thumbs down’ emojis.

We then cut to the exterior terrace, which looks over the forecourt. We see the parents sharing a hot drink at a table. The audio changes to soft gentle music as they stare into each other’s eyes. We pan out, the music cuts back to the upbeat music from before and the kids run into shot shouting and climb onto the bench next to them. They all hug and look to camera for another photo. The photo then freezes into the Instagram frame and the caption reads ‘Berchem, three thumbs up and fireworks’ emojis.

We see a wide shot overlooking the Berchem forecourt at night. This quickly fades to a blur and we see the copy, ‘Good for families, great for truckers.’

Shell logo

© SHELL INTERNATIONAL LIMITED 2018

Title:  102816-Shell Berchem CVP NL_Final_250817 

Duration: 1:46 minutes

Description:  An Overview of a Shell Select Garage

102816-Shell Berchem CVP NL_Final_250817 – Transcript

[Background music plays]

Intense instrumental music.

[Text displays]

SHELL BERCHEM

A WIDER ENTRANCE FOR MORE SECURITY AND QUICKER ACCESS

SUPERFAST TANK EXPERIENCE

NO MORE SEPARATE BILLS

BUT EVERYTHING IN ONE GO

YOUR SAFETY IS IMPORTANT

TANK 500+ LITRES

HAVE A FREE COFFEE, FREE USE OF SHOWERS AND TOILET

AND DISCOUNT ON MEALS FOR TRUCKERS

EXPERIENCE THE TOTALLY RESTYLED DESIGN

DELI2GO DELICIOUS FRESHLY MADE PRODUCTS

THE SHOP, WITH A BROAD RANGE OF PRODUCTS AND SERVICES

A COLLABORATION

WITH MULTIPLE REPUTABLE PARTNERS

2THELOO THE INNOVATIVE TOILET CONCEPT

SHELL BERCHEM

A UNIQUE AND EXCLUSIVE CUSTOMER EXPERIENCE

WELCOME TO SHELL

 [Video footage]

Different coloured tankers parked at a garage.  Shell sign outside petrol garage. Camera pans across garage forecourt to show tankers at petrol pumps. Close-up of attendant filling up truck. Close-up of someone paying by card. Close-up of attendant choosing which type of pump and fuel.  Attendant pumping fuel.  A screen shows the increasing amount of fuel being pumped. Scene showing a security camera. Close-up of man holding receipt.  Picture of red truck. Close-up of man collecting change from machine.  Shell Select sign. Interior of shop at garage. Two female assistants behind counter smiling at customer.  Close-up of bakery counter, showing bread on shelf.  Sped up footage of customers moving around shop. A bank of refrigerators. Customers walking through the shop. Person taking bottle marked Helix HX7 from shelf. Shell Select sign pans down to show what is available. Interior of brightly lit McDonalds restaurant with customers sitting at table. McDonalds sign. Assistant packing food into brown bag. Assistants waving at camera. Customer walking towards an Ola concession.  Customer choosing confectionary. Smiling assistant behind counter. Confectionary falling into cup. Customer paying for purchases. Sign on wall – 2the loo with direction arrows. Inside of bathroom showing wash basins. Another 2the loo sign on wall. A machine ejecting a ticket. An assistant writing Trucker Stan with smiley face on paper cup, fills with coffee, places in holder and hands to customer. Smiling assistant handing coffee to customer. Exterior view of garage forecourt from inside shop. A trucker walking towards his truck. Trucks pulling in and out of garage. Trucks parked in full parking bay. Sped up footage of traffic.

Shell logo

© SHELL INTERNATIONAL LIMITED 2016