
Shell UK and British Cycling
Shell UK is an official partner of British Cycling in an agreement until 2030 with three key ambitions. Find out more about how we are working with the national governing body for cycle sport in Great Britain.
Watch: Shell UK & British Cycling partnership progress
Watch: Limitless 2.0

Advancing technology and innovation
The partnership is supporting the Great Britain Cycling Team’s cyclists and para-cyclists through the sharing of technology and innovation. Together, Shell U.K. Limited (“Shell UK”) and British Cycling have developed, tested and deployed a superior lubricant with the aim of helping the Great Britain Cycling Team continue to achieve even more at competitions including the Olympic & Paralympic Games, World and National Championships, in the years ahead.
Track Cycling achievements to date using the Shell UK developed lubricant, include:
- UCI 2023 Cycling World Championships, 23 Gold, 12 Silver, 4 Bronze,
- Paris Olympics & Paralympics, 6 Gold, 9 Silver, 7 Bronze
Shell Lubricants has used the same approach to develop a recently launched Bike Chain Lube which can be used by leisure and commuter cyclists. This cobranded product is offers corrosion resistance and is biodegradable. It is available now in selected Shell forecourts.

Widening access to cycling
Working together, Shell UK and British Cycling can deliver real change for people across the UK. With Shell UK’s support, British Cycling launched Limitless in February 2023, a new programme designed to break down the barriers people with disabilities face when trying to access cycling. Limitless is helping to embed para sport into the heart of communities and build a path from grassroots to elite level. With funding from Shell UK, British Cycling is creating inclusive and accessible environments for riders at all levels. As of July 2025, 5,500+ disabled riders have been supported into cycling through 349 Limitless clubs, hitting the goal to support 5,000 disabled riders through the programme by 2027 well ahead of schedule.
Speaking about the news that 5,000 riders have been supported through Limitless, Parminder Koli , Shell UK Country Chair said, “The stories emerging from the Limitless programme are deeply moving. They speak to the resilience, joy and connection that cycling can bring. At Shell UK, we are honoured to support this incredible initiative that is changing lives and redefining what inclusion in sport truly means.”

Accelerating decarbonisation efforts
The partnership reflects the ambition of Shell and British Cycling to get to net zero as well as encouraging low- and zero-carbon forms of transport such as cycling and electric vehicles.
Shell UK are continuing to look at ways to support British Cycling’s business operations and the wider sport, both at grassroots and elite level.
British Cycling launched its first sustainability strategy in May 2024, and utilised Shell UK’s expertise to target areas that help tackle some of their emissions, this included:
- Fleet Vehicles1
By the end of April 2024 over 45,000kg of CO₂ from British Cycling vehicles had been offset in full via Shell UK’s nature-based solutions. This offsetting system involves the use of carbon credits which support projects that aim to protect nature and restore the environment. - Electric dernys
In four velodromes around the country, Shell UK has supported British Cycling with the replacement of diesel derny bikes with new electric models. - Air Travel1
Through Avelia , Shell Aviation’s book and claim solution for SAF (sustainable aviation fuel), British Cycling has already inset 353.08 tonnes of CO₂e for Great Britain Cycling Team’s FY23/24 air travel.
1 British Cycling’s carbon footprint as included in their sustainability strategy dated May 2024 has been calculated and validated by external consultants Think Beyond. The figures from British Cycling’s sustainability strategy as set out here have not been provided, and are not in any way endorsed, by Shell UK or any other Shell group company.