Title: 0226_RadleyYeldar_Shell_NCF_13 (1)
Duration: 1:54 minutes
Description:
This video gives a brief introduction to Shell’s net carbon footprint ambition and commitment to adapting technologies for reducing global emissions.
0226_RadleyYeldar_Shell_NCF_13 (1) Transcript
[Background music plays]
The Sound of Shell adaptation.
[Narrator]
Shell’s purpose is to provide more and cleaner energy as the world’s demand continues to grow.
[Audio]
Whoosh sound effects.
[Animated sequence]
Fade in from white, a sea horizon appears from centre-screen, rapidly expanding. Travelling towards, then between, two rows of wind turbines either side of an offshore oil rig in the centre. All features are shades of white or grey, except for the sea and sky, which are shades of blue. Passing close over the top of the rig, slowing down over the towers and silos, then moving on towards an urban shoreline where we pass over grey, featureless buildings and then between the illuminated skyscrapers of a city skyline.
[Narrator]
At the same time, society is moving towards a lower carbon energy system to tackle climate change and meet the goal of The Paris Agreement.
[Text displays]
The Paris Agreement Keeping the increase in global temperature to well-below 2°C
[Animated sequence]
Speeding up once more, leaving the city behind, travelling along a road flanked on either side by blue photovoltaic cells, following a red car driving towards Paris. Accelerating over the top of the car, the road now flanked by green and grey-shaded trees, and passing over the top of the city, slowing to zoom in on the Eiffel Tower. The city is white, except for green and blue areas indicating vegetation and water.
[Narrator]
Today’s energy system includes increasing amounts of renewables, but it still largely relies on fuels that release greenhouse gases. This reliance needs to change.
[Text displays]
Global energy system
Wind Nuclear Solar
Coal Natural Gas Oil
[Animated sequence]
The Paris city scene exits at lower frame, and text transitions in to display against a white background. Below the title, six icons expand into frame, to display in two rows with descriptive text below each icon, all slowly rotating or pulsing animatedly. Larger icons displaying in the top row are a wind turbine, an atom and a photovoltaic solar panel, indicating wind, nuclear and solar. Smaller icons displaying in the lower row are a lump of coal, a blue flame and an orange drop, indicating coal, natural gas and oil. Next, the top row of icons reduce in size, and the animated green circles around the wind and solar icons fade out; the lower row of icons expand in size and are encircled by animated red and orange rings.
[Narrator]
Shell is a large company, providing some 3% of the world’s energy, we want to play our part.
[Text displays]
3% of the world’s energy
[Animated sequence]
The previous text and icons sequence reduces and exits at centre frame, while at the same time, an earth globe graphic contracts to fill centre frame, land indicated by green shading, and water by blue, with white lines of latitude and longitude intermittently traversing the globe. Text displays above the slowly rotating globe graphic, which is set against a grey grid-lined background.
[Narrator]
This is what’s behind our net carbon footprint ambition to reduce the carbon intensity of our energy products, in step with society’s progress towards meeting the goal of the Paris Agreement.
[Text displays]
Net Carbon Footprint Ambition
Around 20% by 2035 to around 50% by 2050
[Animated sequence]
The globe graphic with text exits at top of frame, and an animated sequence slides up into frame. We slowly pan sideways over a bank of photovoltaic solar panels in the foreground, while in the background we see the white and grey outlines of an industrial power plant, and numerous wind turbines reaching up into a blue sky. Text displays at centre frame. In lower frame, while continuing to pan over the bank of solar panels, five white circles successively appear in a row, all encircled in red.
[Narrator]
Our net carbon footprint includes the emissions associated with the energy products we sell.
[Text displays]
Net Carbon Footprint
Production Transport Refining Distribution End-use
Use of carbon sinks
[Animated sequence]
We speed up while panning over the solar panels, and as this scene exits at frame-left and the text exits at top of frame, the five circles expand to fill centre-frame in a staggered way, forming two rows of two and three circles respectively, and icons expand to fill each circle, while descriptive text displays below each circle. The icons are an oil platform, a vessel, a refinery, a fuel tanker and a blue and orange flame. Lines with animated arrows indicating flow direction connect each circle to the next one, forming a flow diagram. Title text displays at top of frame, and a ribbon of text moves across lower frame, then exiting at frame-right.
[Narrator]
Around 15% of those emissions are caused by getting our products to customers, including during production, manufacture and transportation.
[Text displays]
15% of emissions
Production Transport Refining Distribution
[Animated sequence]
New title text at top of frame replaces the prior title. The fifth circle from the previous scene exits at frame-right, and the remaining four circles expand to fill the space. Again, the grey-shaded icons within the circles are of the oil platform, vessel, refinery and fuel tanker. The lines linking each circle to the next continue to indicate flow direction with animated arrows moving along the lines.
[Narrator]
The remaining 85% of emissions are generated by our customers when they use our energy products.
[Text displays]
85% of emissions
[Audio]
Car engine starting.
[Animated sequence]
The previous sequence exits at frame-left, and a graphic slides over into frame-left, shaded predominantly in white and grey. The graphic is a close-up of a steering wheel, dashboard and ignition with blue key inserted. Text displays against a yellow background at frame-right, while the remaining background in upper and lower frame-right is shaded in blue. A hand appears in frame, stretching towards the ignition to turn the key. We see the red needles on the dashboard dials change position as the vehicle starts.
[Narrator]
So our ambition includes those emissions too.
[Animated sequence]
The previous sequence exits at frame-left, revealing a high angle view of cars on a road, flanked this time by intermittent petrol pumps, leading towards a city on the horizon. The graphics are again predominantly white and grey shaded, and the sky above indicated in blue. We pass over the tops of the two lanes of vehicles, the angle on the scene lowering to a street view.
[Narrator]
Achieving our net carbon footprint ambition will mean making our operations more efficient. It will also mean changing the mix of what we sell.
[Text displays]
CO2
[Animated sequence]
The previous sequence exits lower frame, and another sequence enters upper frame, with consistent shading. This time, we see a panning bird’s eye view of an industrial plant, with red clouds rising from the plant into the blue sky, each labelled “CO2”. We pull back on the bird’s eye view of the plant, revealing the shoreline once more, and as we pull back over the ocean, we pass over the top of the storage tanks of a carrier vessel out in the ocean until we have a wide side view of the vessel in the ocean.
[Narrator]
More cleaner burning, lower carbon natural gas.
[Animated sequence]
We continue to pull back on an ever wider view of the carrier vessel in the ocean.
[Narrator]
More renewable energy and more biofuels.
[Animated sequence]
The previous sequence exits at frame-left, and another enters at frame-right, depicting a car parked at a Shell Recharge station, the charging plug stretching across and plugging into the car’s fuel port.
[Narrator]
We will also store away more emissions underground.
[Text displays]
Carbon capture storage
2000m CO2 Storage
[Animated sequence]
The previous sequence exits lower frame, and another enters upper frame, while title text displays in upper frame-left. The sequence depicts a bird’s eye view of a power plant with a cutaway of the ground beneath, revealing substrata represented by different colours. Beneath the top layer, we have a light pink, a yellow and a grey-shaded layer. The middle yellow layer is dotted with red, and a red line and text indicate that the layer extends to over 200 metres below the surface. Three vertical channels run from the power plant on the surface through each successive layer and into the grey-shaded layer, labelled as “Storage”. Dotted lines indicate direction of flow from the surface, down the channels and through the substrata, into the lower layer, while text beside each channel labels this as “CO2” flow. One of the dotted lines shows the CO2 flow as moving down through the channel, along the storage layer, and then exiting at lower frame as it moves even deeper.
[Narrator]
And invest in forests and wetlands which absorb carbon dioxide from the atmosphere.
[Animated sequence]
We pull back on the previous animated sequence, and it recedes into the distance and disappears as we speed through and over a vast expanse of green trees and green-shaded vegetation, past rotating wind turbines and banks of photovoltaic solar panels flanked by buildings.
[Narrator]
Our net carbon footprint ambition will mean changing what we sell over time. And the Shell of the future could be a radically different company as a result.
[Animated sequence]
We continue to pull back over the banks of photovoltaic solar panels flanked by buildings, and we now see the green trees and vegetation at the horizon. We pull further back over a forested, mountainous area, and then out over the ocean, where we see a bird’s eye view of a carrier vessel in the ocean, before contracting and transitioning to a white background.
[Audio]
Shell brand mnemonic plays on keys.
[Graphic]
Shell Pecten centred on a white background.
