Phil Blythe

Professor of Intelligent Transport Systems, Newcastle University

Will we grind to a halt or can our technology and infrastructure adapt to cope with the increased demand?

In the future, vehicles and transport infrastructure will cooperate much more. In the United Kingdom, The Cooperative Vehicle Highway System will play a significant role. Cars will communicate with each other and with the infrastructure, and both car and infrastructure will communicate with people through mobile devices such as phones.  

Lorenzo Ramaciotti

Design Director, Fiat Group

In the face of ever-restrictive legislation, how is it possible to design some of the world’s most stylish cars?

The boundaries, the limitations of design exerted by safety and emissions legislation, are also getting much stricter – particularly on sports cars. High-performance cars demand a larger amount of energy. Design can help by reducing drag and making the car lighter, but the next major step is going to be integrating hybrid technologies and alternative fuels that allow this performance to be generated with less energy. 

Gerald Killmann

Head of Powertrain Development at ToyotaEurope

What’s around the corner and under the hood for drivers over the next 25 years?

I definitely believe that in the future we can have cars that look good, are exciting to drive and won’t damage the planet. My personal goal is to provide society with at least one car that is environmentally friendly, in the sense that it actively contributes to the environment. Maybe it will clean the air and help to compensate for the influences of older cars on the road. It may run on completely renewable resources and will still be exciting to drive.

Stefano Domenicali – Team Principal, Ferrari Scuderia

How will F1, the pinnacle of motorsport, adapt to stay in the fast lane?

In the future, the basic Ferrari values of competition and commitment to success will remain unchanged. With limitations on Formula One engine development, our association with Shell, in terms of development of fuels and lubricants, offers a key area where we can unlock additional performance.

Dr Wolfgang Warnecke

Mobility Chief Scientist, Shell

What will cars run on in the future?

Within the next 15 years hydrogen-powered fuel cell cars will become visible on the road. Today the automotive industry appreciates the huge difference between fuels and oils. The task now is considerably more humbling — influencing a major share of the future of mobility for the world. At Shell there are several hundred people working on developing new solutions to mobility in the future. That’s a big responsibility for so few. When we work with cutting edge companies like Ferrari, there is a direct transfer from the track to the road.

Stephan Reil

General Manager, Audi Quattro

Cars will change, but the drivers won’t. So how will they continue to enjoy the experience?

One of our main goals for the future is for the driver to remain the boss. I am confident that we can have cars that are great fun to drive and have genuine emotional appeal. In the future, we have to answer the questions concerning the environment and the use of resources. Cars will look different and feature sophisticated new technologies. But they will still be fun to drive.

More motorsports on

Shells role in the race

Shell's Track Lab team is trackside for every race, sampling and testing the fuels and lubricants throughout race weekend. The adrenalin flows trackside as we help power the team to success.

F1 fan zone

Motorsport fans are amongst the most devoted supporters in world sport. This area is for all the dedicated fans who make our hard work worthwhile.

From racetrack to roadside

Shell's technical partnership with Scuderia Ferrari is a relationship that extends beyond Formula 1. Discover how the technological advances that power Scuderia Ferrari Formula 1 car find their way into your vehicle via Shell V-Power and Shell Helix.