Daniel Murray, a 28 year old entrepreneur from London, has won the 2014 Shell LiveWIRE Young Entrepreneur of the Year award. His business has developed an app which lets mobile shoppers browse through an endless feed of fashion products and save these products into personalised collections to buy immediately, or at their own convenience later through the app or the desktop site. The service also sends shoppers sale alerts on items they have ’Grabbed’.
The app, ‘Grabble’, is destined to level online shopping by allowing smaller retailers to gain direct access to 18-30 year old consumers and trade alongside larger brand names. Daniel was inspired to design Grabble after running a daily deal site where smaller brands struggled to compete against bigger retailers. He noticed a gap in the market for fashion targeted at mobile engaged younger shoppers.
Since entering the Shell LiveWIRE programme in January 2014 and winning a monthly award, the app has generated over 61,000 downloads within two months, trended nationally on Twitter and been featured as "Best new app" in 34 countries on the app store with users averaging three million swipes a week.
Daniel stood out as the winner from more than 600 start-up businesses – each reflecting innovative ideas that could become leading brand names of the future. Grabble has received £10,000 of funding alongside exclusive mentoring sessions with a Shell Foundation Business Development Executive who will closely review the business with the aim of helping Daniel identify opportunities for strategic growth, particularly in expanding into the booming Asian online market
Grabble is available across iOS and Android operating systems and with Shell’s funding Daniel is now planning on developing software for Windows users, opening up the platform to a further potential three million users.