Shell LiveWIRE is calling on aspiring young entrepreneurs to apply for the Shell LiveWIRE Young Entrepreneur of the Year 2011. This year, applicants must first enter and win a monthly Shell LiveWIRE Grand Ideas award for a chance to win a total of £11,000 and bag the prestigious title of Shell LiveWIRE Young Entrepreneur of the Year 2011.

Each month, up to five Shell LiveWIRE Grand Ideas awards of £1,000 are awarded to entrepreneurs aged 16 to 30. The programme is designed to help young people get their business ideas off the ground.

The new changes to the Shell LiveWIRE Awards programme mean that all applicants to the Shell LiveWIRE Grand Ideas awards are now also in with a chance of winning Shell’s highly prestigious Shell LiveWIRE Young Entrepreneur of the Year award, which offers up-and-coming business owners aged 16-30 the opportunity for national recognition, as well as a substantial financial boost of £10,000 for their business.

Jessica Grosvenor, 25, walked away with the £10,000 Shell LiveWIRE Young Entrepreneur of the Year award last year for her business, Freelance Training and Consultancy.

Initially Jessica set up her company to help people who’ve been made redundant retrain to find a new job. She now offers a huge range of training, including courses which help 16-18 year olds gain access to education and jobs by offering government-funded NVQs and technical certificates, in addition to functional skills like Maths, English and ICT.  Since winning the award five months ago Jessica has opened two new offices, including one in London, and taken on 15 extra staff.

Jessica commented: “It’s been a whirlwind experience since winning the Shell LiveWIRE award.  It raised our profile amongst potential customers whilst the money that I won is going to be invested into our learning centres in London and Wolverhampton to help people boost their skills and get back into work.” 

James Smith, Chairman of Shell UK, said: “Entrepreneurs can breathe new life into our economy.  The Shell LiveWIRE Young Entrepreneur of the Year Awards provides a vital boost to entrepreneurs across the country”.

The Shell LiveWIRE Grand Ideas awards have been awarded to over 100 entrepreneurs since they launched in 2009. Grand Ideas and Young Entrepreneur of the Year combined have awarded a total of £5 million to young entrepreneurs since launching in 1982.

Shell has supported small enterprise in the UK since 1982. Shell is a support partner of the Start Up Britain Campaign by offering support to small UK businesses via Shell LiveWIRE and Shell Springboard. Shell is also a founding partner of Entrepreneur First, the UK Government backed two year training scheme for graduates with the most promising business ideas.

To apply for the awards, please go to Find out more about Shell LiveWIRE, please visit and

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