The annual awards ceremony is the most prestigious event in the UK petrol retailing industry calendar.

Shell UK Retail Marketing Manager Michael Hominick, who accepted the award on behalf of Shell, said: “The customer response to our app has been overwhelmingly positive and we are delighted to be recognized with this award.

“Filling-up the car is one of the biggest challenges for the UK’s disabled drivers, which is why Shell joined forces with fuelService to help drivers with disabilities receive assistance.”

Through the app, drivers can contact the service station before they make their journey to arrange for help when they arrive – and then pay securely using Shell Fill-Up & Go. More than 1200 users have signed up to use service since its launch in February, with over 100 new users every week.

Niall El-Assaad, founder of fuelService, said: "I’m so happy that we won, especially so that Shell gets recognition for showing the rest of the industry how to help disabled people." 

To find out more about the service, watch a short video below.

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