From the 1900s onwards, Shell’s marketing campaigns, alongside the formation of the Shell Pecten, helped shape the iconic Shell brand. From early postcards to advertising posters, press advertisements to valentine cards, Shell used creativity and humour to capture the public’s imagination. This story is preserved in the Shell Heritage Art Collection at the National Motor Museum in Beaulieu.
About the Shell Heritage Art Collection
The Shell Heritage Art Collection is an extraordinary collection of 20th century British commercial art, featuring posters, press advertisements, paintings and illustrations, as well as early postcards, books and a unique collection of valentine cards.
Previously stored at Shell-Mex House in London, the Shell Heritage Art Collection moved to the National Motor Museum in Beaulieu, Hampshire in May 1993. Its works are regularly exhibited worldwide.